EU Summer School Modules
Students choose 2 modules from the range of options offered by the Schools:
OPTIONS FROM The BUSINESS SCHOOL
MARKETING COMMUNICATIONS MIX
Module Code: MARK09003
Level 9 / ECTS Points 10
Entry requirements: Students should understand marketing
concepts and have studied marketing research.
Content: The module aims to offer students an insight into both
theoretical and practical considerations within marketing
communications, with emphasis on how the integration may take
place. Students will firstly study how buyer behaviour and theories
of communication influence the choice of communications tools
for business. Setting communication objectives, budgeting, the
role of agencies and the selection of media will also be covered. In
respect of the integrated marketing communications tools,
students will study the theory and practice of advertising, personal
selling, public relations, sales promotion, sponsorship and direct
marketing, with emphasis on how tools may be synthesized. The
pragmatic aspects of the module will enable students to gain
useful skills that may be applied directly in future careers.
Start date: Wednesday 13 July .
Options from the School of engineering
THE HUMAN SIDE OF TECHNOLOGY
Module Code: ENGG07009
Level 7 / ECTS Points 5
Entry requirements: None.
Content: This module was designed to provide students with an
overview of how engineering and science fit into the wider society.
The module uses a team approach to learning with a significant
amount of group activities as part of the module. This group work
allows hands on experience of working together to solve diverse
problems. It also encourages communication and fosters a friendly
atmosphere between the students and staff. Topics include a
review of the history of science and technology, ethics related to
science and engineering, risk as related to technology, team
building and working, meeting organisation, techniques for
decision making in an organisation and sustainability.
Start date: Tuesday 11 July.
OPTIONS FROM SCHOOL OF COMPUTING
PROJECT MANAGEMENT FOR I.T.
Module Code: COMP09007
Level 9 / ECTS Points 10
Entry requirements: Programme of study incorporating the
equivalent of Business Systems Provision and Business Systems
Analysis.
Content: Introduction to IT projects management; IT project
management software; linking IT project management software
to spreadsheet analysis; project life cycle; project management
methods (Gantt, CPA, Resource Assignment, MindMaps etc)
and methodologies.
Start date: Wednesday 13 July.
USING MICROSOFT (MS) EXCEL
Module Code: COMP07055
Level 7 / ECTS Points 5
Entry requirements: Applicants should possess a basic
understanding and experience of using MS Office Excel
Worksheets (including basic formulas).
Content: This module is designed to offer students the
opportunity to learn about and use the features relating to the
MS Office Excel 2007 package, and furthermore how it interacts
with other computer-based applications. This practical
classroom-based course is founded upon the Microsoft Office
Specialist (MOS) syllabus and covers the following: How to
explore and analyze large amounts of data using various features
and formulas; Create, format and expand tables with new Excel
enhancements; Used shared charting in the 2007 versions of
Excel, Word and PowerPoint. Once mastered, these skills can
then be applied to your academic and professional career.
Credit points are based on an internally UWS designed class test
and coursework. The course is delivered using official Microsoft
materials and students will be prepared
Start date: Tuesday 11 July.
OPTIONS FROM THE SCHOOL OF Creative and Cultural industries
BUSINESS ENGLISH 2.1
Module Code: ENGL08001
Level 8 / ECTS Points 10
Entry requirements: Intermediate level of English
(equivalent to IELTS 5).
Content: Development of English language knowledge and skills
to enable students to talk and write effectively about different
areas of business, such as corporate culture, customer support,
products and packaging, and careers
Start date: Wednesday 13 July.
BUSINESS ENGLISH 3.1
Module Code: ENGL09001
Level 9 / ECTS Points 10
Entry requirements: Post-intermediate level of English
(equivalent to IELTS 5.5/6.00).
Content: Development of English language knowledge and skills
to enable students to talk and write competently about different
areas of business, such as: building a career, information, quality
and feedback.
Start date: Wednesday 13 July.
BUSINESS ENGLISH 4.1*
Module Code: ENGL09001
Level 10 / ECTS Points 10
Entry requirements: Upper intermediate level of English
(equivalent to IELTS 6.5).
Content: Development of English language knowledge and skills to
enable student to talk and write very competently and confidently
about different areas of business, such as: personal development,
corporate image, supply chain and managing conflict.
Start date: Wednesday 13 July.
*Course offered subject to validation
OPTIONS FROM THE lifelong learning academy
INTRODUCTION TO CAREER PLANNING
Module Code: LLNG07010
Level 7 / ECTS Points 10
Entry requirements: None.
Content: This module will enable you to develop the skills
required to effectively manage your career. During the module
you will use a five-stage process to review and reflect upon your
current situation, aspirations and future plans and set targets for
achieving these. You will be encouraged to identify support
mechanisms and to build in an evaluation plan for the future.
Start date: Tuesday 11 July.
A HISTORY OF SCOTLAND 1
Module Code: LLNG07016
Level 7 / ECTS Points 5
Entry requirements: None.
Content: This module will introduce you to the history of
Scotland from the 5th century until the 15th century and enable
you to understand the complexity of Scotland's past. During this
period Scotland emerged as a unified entity within the British
Isles and established a national identity that still remains today.
The struggle to achieve this recognition will be an aspect of study
of this module. Key historical figures of the Wars of
Independence will be a major feature of this module. By the end
of this module you will be able to understand the formative
influences on Scotland from the 5th century to 15th century and
demonstrate an understanding of source materials (charters,
maps, antiquarian histories), linked to Scottish history and issues
associated with the use of such source materials.
Start date: Tuesday 11 July
For further information
For further information please contact Lorraine Hanney by email at: lorraine.hanney@uws.ac.uk or telephone 00 44 141 848 3193.
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For further information please contact:
Lorraine Hanney by email at: lorraine.hanney@uws.ac.uk or telephone 00 44 141 848 3193.