Cultural Diplomacy and International Sport

Course contact

Gayle McPherson
0800 027 1000 (44 (0)141 849 4101 outwith UK)

Qualifications and durations

MA 1 year


Start date(s)

  • September

Tuition Fees

Additional costs
Please note that for some programmes of study there may be additional costs involved which are not included in the tuition fee advertised. These could be, for example, for study materials, fields trips or equipment. Programme leaders will be able to provide detail of any additional costs.
The programme is delivered jointly by University of the West of Scotland in Paisley and the Institute for Cultural Diplomacy in Berlin. Students will attend the Paisley campus in trimester one before studying in Berlin in trimester two.
Honours degree or equivalent in any discipline. Overseas students must also meet UWS English language requirements – an overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.

The MA Cultural Diplomacy framework is unique in its integration of knowledge of international relations, cultural (and public) diplomacy with an in-depth critical treatment of major events, sport or music.

The framework is structured with a first Trimester studied at UWS followed by a second studied at the Institute for Cultural Diplomacy in Berlin. In the first trimester, students will study subject specific modules whilst on one of University of the West of Scotland’s campuses.

Although the MA Cultural Diplomacy pathway has some core features, students studying on each pathway will also benefit from a degree of specialisation that will prepare them for a career in their chosen area of events, sport or music.

Details of any placement, work-related, or work-based learning
Students will have the opportunity to participate in a work-related learning within core modules delivered at ICD. They will also be able to choose a work experience credited module in Berlin for additional credit.

Programme content – with a descriptor of topics/modules studied during each year of the programme
Students on all three programmes within the framework will complete the following three common 20-credit modules:

  • Research Methods
  • History of Cultural Diplomacy
  • Future Trends in Cultural Diplomacy

These modules will provide students with a critical understanding of the history and contemporary practice of cultural diplomacy, as well as future applications of the field.

Students on all three programmes will also deepen this understanding by studying either:

  • International Cases in Cultural Diplomacy
  • Soft Power, Hard Power & Smart Power; and
  • Nation Branding and Unilateral Cultural Diplomacy.


Programme specific modules

  • Global Events Policy: Critical Perspectives
  • Sport & Society


The MA is achieved by completing the following 60-credit module:

  • Dissertation: Media, Culture & Society 
The MA Cultural Diplomacy framework provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international sport events, sports policy, sport governing bodies, international relations, conferences and events, the humanities, politics, and culture, foreign policy and international policy.

On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organisations and research centres. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organisations and international economic organisations, as well as the private sector.

Useful Information

  • The MA is achieved by completing the following 60-credit module:

    • Dissertation: Media, Culture & Society