Digital Marketing

Course contact

Theo Tzanidis
0800 027 1000 (44 141 849 4101 outwith UK)

Qualifications and durations

MSc (full-time/part-time) 1–2 years/3 years


Start date(s)

  • January and September

Tuition Fees

Additional costs
Please note that for some programmes of study there may be additional costs involved which are not included in the tuition fee advertised. These could be, for example, for study materials, fields trips or equipment. Programme leaders will be able to provide detail of any additional costs.
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.
Bachelor degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing/marketing sector.

International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.
71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend*. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

Please note that this course is recognised as by Scottish Awards Agency Scotland (SAAS) for access to postgraduate tuition fee and cost-of-living loans for UK and EU applicants.

The MSc in Digital Marketing is now in Partnership with the Digital Marketing Institute (DMI). Prospective applicants that will complete the MSc in Digital Marketing will have the opportunity to receive an internationally and industry-recognised digital marketing qualification in addition to MSc Digital Marketing upon completion and passing of a Pearson VUE exam, perfect for displaying on your CV or LinkedIn profile.

The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Each course syllabus is validated by the DMI’s esteemed Syllabus Advisory Council made up of representatives from leading digital giants, including:

Google, Twitter, Facebook, LinkedIn, Microsoft and Ebay among others.

DMI courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

With a strong focus on the practical skills expected of digital marketing graduates, which are underpinned by relevant theory, you’ll gain a deep insight into the issues facing companies, ensuring that you will be highly employable within the digital marketing sector.

There are three routes available :

Route 1 – for those with little or no prior grounding in digital marketing

Route 2 – aimed at those who already have a qualification in digital marketing

Route 3 – a work-based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

*Econsultancy/Marketing Budgets 2013 Report

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students will continue to work towards an MSc and will complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

  • Digital Marketing Practice (20 credits, core)
  • Branding People, Places and Spaces (20 credits, core)
  • Digital Marketing Theory (20 credits, core)
  • Creative Research (20 credits, core)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select.

Route 1

If you choose Route 1 you will be attending Content & Media Management and Strategic Marketing: MARSTRAT module in addition to your core modules.

Route 2

You will have the opportunity to undertake any of the optional modules available inherited by the MSc Suite such as MSc Creative Branding, MSc International Events Management , and International Tourism Management, in addition to your core modules.

Route 3

If you choose Route you will be attending Professional Practice Development I & Professional Practice Development II modules in addition to your core modules.


You will complete an MSc dissertation (60 credits) to produce an individual piece of research.
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR.