UCAS codes

  • N500 -

Course contact

Dr Pravin Balaraman
0141 849 4101

Qualifications and durations

  • BA - 3 Years
  • BA Hons - 4 Years


Start date(s)

  • September

Voted top in Scotland for student satisfaction*, and rated the number one marketing programme in Scotland for three years in row^, the BA (Hons) Marketing degree will give you a sound grasp of the principles and practice of marketing for modern businesses.

*The Complete University Guide 2014

^ National Student Survey (2011, 2012, 2013)
  • SQA Highers: BBBC inc English over 1 sitting; ABBCC/BBBCCC inc English over 2 sittings
  • GCE A-Levels: CCC
  • Irish Leaving Certificate: BBBC2 in English
  • International Baccalaureate (IB) Diploma: 24 points (4, 4 at HL)
  • SQA Advanced Highers: BBB relevant subjects, + H English
  • GCE A-Levels: BBB relevant subjects
  • SQA HNC / BTEC Level 4 HNC: Marketing, Advertising and PR, or other relevant subject.
  • BTEC Extended Diploma: DDM
  • SQA HND / BTEC Level 5 HND / Foundation Degree: Marketing, Advertising and PR or other relevant subject

Marketing plays a fundamental role in every business and is critical to an organisation’s success or failure. At UWS, we offer distinct opportunities that will make you stand out from other marketing graduates in the UK.

The specialist marketing modules offered are enhanced by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.

Our links with local and national organisations ensures classroom activities and assessments focus on real companies with real marketing issues. 


Year 1

Modules include: Foundations of Marketing, and Marketing Management.

Year 2

Modules include: Applied Marketing Research, International Marketing and Effective Selling.

Year 3

Modules include: Marketing Communications, Consumers in the 21st Century and Digital Marketing.

Year 4 (Honours)

Your Honours dissertation is a major part of your studies, alongside Marketing Strategy, Contemporary Marketing and Brands and Branding.
Graduates possess extensive knowledge in marketing and a broad understanding of the business environment. You will display various interpersonal skills including presentation techniques and selling and negotiating skills, preparing you for a wide range of marketing roles both at home and abroad.

You may study abroad while gaining credit towards your degree at one of our 80 educational partner organisations in Year 2 and Year 3.

We are the only Scottish university with membership of the Dukenet group of European universities. This entitles us to participate in student marketing activities with universities from France, Germany, Spain, Finland, Romania, the Netherlands, Hungary, Poland, Denmark, Italy and Russia. Students who have travelled abroad to take part in these activities return with an enhanced understanding of European culture and a greater awareness of their own communication skills.

Graduates are encouraged to join the Chartered Institute of Marketing and strive towards Chartered Marketer status.