UCAS codes

  • N500 -

Course contact

Jacqui Greener
0141 849 4101

Qualifications and durations

  • BA - 3 Years
  • BA Hons - 4 Years


Start date(s)

  • September

Tuition Fees

Additional costs
Please note that for some programmes of study there may be additional costs involved which are not included in the tuition fee advertised. These could be, for example, for study materials, fields trips or equipment. Programme leaders will be able to provide detail of any additional costs.

The BA Marketing will give you a sound grasp of the principles and practice of marketing for modern businesses.

BA Marketing - University of the West of Scotland

SQA Highers: BBB including English
GCE A-Levels: CCC
Irish Leaving Certificate: HL: H3 H3 H3 H4 including English
International Baccalaureate (IB) Diploma: 24 points (including 4, 4 at HL)
SQA Advanced Highers: BBB in relevant subjects, plus HG English
GCE A-Levels: BBB in relevant subjects
International Baccalaureate (IB) Diploma: 28 points
SQA HNC / BTEC Level 4 HNC: Marketing, Advertising and PR, or relevant discipline
BTEC Extended Diploma: DDM
SQA HND / BTEC Level 5 HND / Foundation Degree: Marketing, Advertising and PR, or relevant discipline
Marketing plays a fundamental role in every business and is critical to an organisation’s success or failure. At UWS, we offer distinct opportunities that will make you stand out from other marketing graduates in the UK.

The specialist marketing modules offered are enhanced by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.

Our links with local and national organisations ensures classroom activities and assessments focus on real companies with real marketing issues.

BA (Hons) Business & Marketing

Year 2

Modules include: Applied Marketing Research, International Marketing and Effective Selling.

Year 3

Modules include: Marketing Communications, Consumers in the 21st Century and Digital Marketing.

Year 4 (Honours)

Your Honours dissertation is a major part of your studies, alongside Marketing Strategy, Contemporary Marketing and Brands and Branding.
Graduates possess extensive knowledge in marketing and a broad understanding of the business environment. You will display various interpersonal skills including presentation techniques and selling and negotiating skills, preparing you for a wide range of marketing roles both at home and abroad. Typical roles include Project Director, Sales Promotion Manager, Public Relations Manager, Product Manager and Marketing Research Specialist. You may study abroad while gaining credit towards your degree at one of our 80 educational partner organisations in Year 2 and Year 3.

We are the only Scottish university with membership of the Dukenet group of European universities. This entitles us to participate in student marketing activities with universities from France, Germany, Spain, Finland, Romania, the Netherlands, Hungary, Poland, Denmark, Italy and Russia. Students who have travelled abroad to take part in these activities return with an enhanced understanding of European culture and a greater awareness of their own communication skills. Graduates are encouraged to join the Chartered Institute of Marketing (CIM) and strive towards Chartered Marketer status. Established in 1911, the CIM is the world’s leading professional marketing body.

Useful Information

  • 88% student satisfaction (NSS 2015)

    94% student satisfaction with academic support (NSS 2015)

     In demand

    The number of marketing employers who are struggling to find talent has grown 320% since 2014. (Content Marketing Institute)

    Connect with us on Twitter

    @uws marketing