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Student Using Computer Facilities at Paisley Campus UWS | University of the West of Scotland

Digital Marketing Practitioner with DMI

A new approach to continuing professional development in digital marketing, the Digital Marketing Practitioner with OMI programme offers an opportunity to study whilst in the workplace and gain the practitioner qualification provision with the Digital Marketing Institute. This programme is designed for anyone wishing to learn more about digital marketing, business owners and marketing practitioners wishing to upskill.

Click the button below, then search 'DMI' in programme name to begin your application. 

APPLY NOW

Introduction

Modules

This programme comprises two primary modules of delivery:

  • Digital Marketing Practice. This module draws upon modern digital marketing practices with a focus on the digital marketing needs of companies to make an immediate and effective contribution to an organisation's digital presence. Covering essential digital marketing practices such as social media management, search engine optimisation, pay per click campaign management, inbound marketing management and content management, participants will also work productively with big data management fed through online performance. Participants will develop an online portfolio of competencies that will sharpen their practical skills. 
  • DMI Practitioner Diploma in Digital Marketing. This Diploma covers all aspects of digital marketing. Building on the knowledge gained from the Digital Marketing Practice module, areas such as email, digital display and mobile marketing are studied alongside digital marketing analytics, strategy and planning Completion of this element of the programme will award the status of Certified Digital Marketing Practitioner.

Prospective students will be then undertaking a Pearson Vue examination test to receive their Professional Diploma in Digital Marketing by the Digital Marketing Institute DMI. As additional benefit students completing this CPD will be eligible to enroll for the MSc Digital Marketing if they wish to continue further with their studies in this field.

The CPD course will be delivered online for a full trimester and applicants have to commit  2 working weeks ( 10 days)  of interactive workshops taking place during our mid-trimester break that will be delivered face to face.

Click the button below, then search 'DMI' in programme name to begin your application. 

Apply now

Last updated: 19/12/2018