Hello Halal! Branding and Marketing Masterclass
- About UWS
The global phenomenon of creating Halal products and services has grown from strength to strength – from food and drink, right through to fashion, tourism, cosmetics, pharmaceuticals, finance, education, and entertainment. It is one of a wave of activities pulling businesses and entrepreneurs towards embracing global and regional cultures – and interestingly, the appetite for Halal activities and opportunities is widespread also in non-Muslim countries.
Join our masterclass - covering the landscape today; customer journeys, preferences, and expectations; and the components necessary for delivering a Brand-driven Marketing strategy.
Prof. Wilson, who recently received a prestigious Doctor of Letters (DLitt) from the University of Dundee (the first they have awarded in more than a decade), is one of the most recognised industry and academic experts in the field. He will deliver an interactive workshop - guiding you through the following chapters from his book, Halal Branding:
The workshop is designed to cater for delegates regardless of their knowledge of Islam, and all attendees will receive a copy of his book.
University of the West of Scotland is one of the UK’s leading modern universities, with campuses across the UK and educational partners across the world.
Participants in this programme will receive a certificate of completion from the University that may be recognised for study on additional courses.
For more details and to register your interest email firstname.lastname@example.org