Thursday 09 09 2021
University of the West of Scotland (UWS) has been shortlisted for a highly-coveted Times Higher Education Award – viewed as the Oscars of the Higher Education world.
The University has been recognised in the Outstanding Marketing/Communications Team category – following the launch of Scotland’s first personalised digital prospectus.
The innovative concept has allowed UWS to provide applicants with a tailor-made document, designed around them; moving away from the traditional idea of a one-size-fits-all paper prospectus.
The winners will be revealed at an in-person ceremony in London on Thursday 25 November 2021.
It is the latest in a string of award nominations for UWS in 2021, including being shortlisted for five Herald Higher Education Awards in May.
“We are delighted to have been shortlisted for a Times Higher Education Award, widely viewed as the most prestigious award in the Higher Education Sector."
UWS Vice-Chancellor Professor Craig Mahoney
UWS Principal and Vice-Chancellor Professor Craig Mahoney said: “We are delighted to have been shortlisted for a Times Higher Education Award, widely viewed as the most prestigious award in the Higher Education Sector.
“The University has always been at the forefront of technology and innovation, and I am incredibly pleased to see the creativity demonstrated by colleagues receive recognition once again.
“Through our Strategy 2025, UWS has a strategic commitment to achieving even greater excellence on the global stage. Being shortlisted for another sought-after honour is a heartening validation of our ambition.”
"Our personalised digital prospectus revolutionises the applicant experience and streamlines what can often be an overwhelming application process."Marcus Ross, Vice-Principal, Planning and Recruitment at UWS
Marcus Ross, Vice-Principal, Planning and Recruitment at UWS, said: “As part of the University’s ambitious student-focused and sustainable marketing approach, our personalised digital prospectus revolutionises the applicant experience and streamlines what can often be an overwhelming application process. The personalised digital prospectus is a first for higher education in Scotland and comes as a direct result of listening to our students and prospective students. This tailored prospectus is a real step forward in terms of giving our applicants the information they want, in the format they need it.”
THE editor John Gill added: “This is the 17th year that the THE Awards will recognise the best of the best in UK higher education, across 20 categories covering all aspects of university activity. But this year’s awards will reflect a period of turmoil and innovation necessitated by the pandemic, making it quite unlike any previous year.
"For the first time this year, we have also extended our awards to include higher education institutions in Ireland, and we are delighted to say that we have had a record number of entries, reflecting the brilliance of universities across the whole of the UK and Ireland. With almost 600 institutions, teams and individuals nominated, it really is a fantastic achievement to make it onto this year’s shortlist.
"We look forward to celebrating the incredible response of university staff in exceptionally tough circumstances when we gather for the Oscars of higher education in November.”