Centre for Business Innovation and Transformational Technology

Centre for Business Innovation and Transformational Technology (cBITT);

Directors: Dr Matt Frew, Prof Heather Tarbert, Theo Tzanidis 

The Centre for Business Innovation and Transformational Technology (cBITT) is multi and interdisciplinary centre with a local to international network of academics, institutions and business partners. The internal membership of cBITT makes a substantial contribution to REF 2 and it has a past and current portfolio of KTP, CPD, IV and consultancy projects. Importantly, the research and project portfolio of cBITT speaks directly to the World Economic Forum’s Centre for the Fourth Industrial Revolution, the United Nations 17 Sustainable Development Goals and the Scottish Government’s Scottish Technology Ecosystem Review. Given this, its multi and interdisciplinary nature and in aligning with the strategic themes of UWS, cBITT engages with a series of interdisciplinary centres across UWS and internationally.     

cBITT is an applied research centre specialising in the application, innovation and impact digital, social and transformational technologies hold for how we work, learn and live. cBITT responds to the challenges of this age of acceleration, the transitional challenges of the fourth industrial revolution and a global research and policy community looking to digital, cloud-based and transformational technologies for innovative solutions. Moreover, in wake of the coronavirus crisis governments across the world are revising their industrial strategies and policy frameworks and, increasingly, looking to digital, social and transformational technology solutions for new modes of business, educational experiences and approaches to enhance our health and wellbeing. Therefore, the vision and focus of iBITT is dedicated to:

Realizing the positive and integrated potential of digital, social and transformational technologies for sustainable business growth, future education, health and wellbeing. 

The strategic direction of cBITT builds on its current portfolio to focus on a three tier trajectory of KTPs, Micro-credentials and CPD, international research bids. The core team driving cBITT include: 

Dr Matt Frew is an eclectic academic working across the culture and creative industries, business and enterprise.  As a social theorist specialising in how digital, social and transformational technologies challenge and change how we work, live and learn he developed and led an array of projects. This includes work in the areas of events and festivity, tourism, sport, music, construction and education and with international partners in China, Sri Lanka, India and across Europe. His research integrates futures studies analysis for practical and innovative business solutions while informing strategy and local to national policy frameworks. This centres on how, in this age of acceleration, the integrated power and potential of convergent, augmented and virtual technologies are restructuring relations of space, time and our embodied condition enabling us to place shift, create and relive immersive multi-sensory experiences and new ways of being.