International Marketing Management
Duration & study mode
1-2 year(s) full-time, 3 years part-time
Business & Enterprise
Course starting dates
Hamilton: January, September
Organisations and the wider society need graduates who can think and operate at a high level.
Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed.
Our International Marketing Management course will equip you with all the skills required to meet these challenges. Completion will allow you to build a successful career in international marketing management, working at home or overseas within a variety of business environments.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business to business marketing; and marketing, innovation, creativity and enterprise.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience
If you are applying with an EU or non-EU qualification, please check our Postgraduate Entry Requirements page which gives more information about country-specific entry requirements.
You will normally possess an undergraduate degree in any discipline or equivalent.
If you have relevant professional experience then this will also be considered for entry to the course.
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
Equivalent scores in another recognised qualification:
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
Our International Marketing Management degree provides you with solid theoretical and practical knowledge and skills in the key areas related to the efficient management of international marketing. It will enable you to be an effective marketing manager within a variety of business environments. The option exists to specialise in particular areas of marketing and business functions, with an emphasis on international themes.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as:
Teaching and learning is a combination of:
You will be assessed using a combination of continuous assessment and traditional examination.
To attain the MSc, you will complete an MSc dissertation (60 credits) combining the skills and knowledge developed during the Diploma stage to produce an individual piece of relevant research.
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.
You have a rich diversity of career options and many typically enter management posts in exciting areas including:
£3,400 per year of study
£3,400 per year of study
£3,400 per year of study
£12,300 per year of study
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.
Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:
The sections below provide details of additional costs that your course may involve along with any financial support that may be available.
You can also find additional information in our Postgraduate Money, Fees & Funding section.
Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.
For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.
Please contact the course leader for details of the additional costs associated with this course.
Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.
Scottish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
English, Welsh and Northern Irish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
EU students studying at postgraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.
There are several scholarship and incentive schemes available to international students studying at postgraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.
UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.
Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.
If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.
Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.
You should apply for all UWS postgraduate courses using our online application form.
The first stage of the process is to create an profile; you don't have to complete the application in one session - you can complete it in stages by saving what you do each session and return to complete it at a later date.
Most courses don't have a formal closing date, but they will close when they are full; apply early to avoid disappointment. There may also be funding deadlines that apply to you.
You will need to upload documents with your applications, which may include transcripts and degree certificates.
You can find out more here in our Postgraduate Application Guide.
An ATAS certificate is not required for overseas students applying for this course.
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We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.