Duration & study mode
1-2 year(s) full-time, typically 3 years part-time
Business & Enterprise
Course starting dates
Paisley: January, September
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience
If you are applying with an EU or non-EU qualification, please check our Postgraduate Entry Requirements page which gives more information about country-specific entry requirements.
You will normally possess an undergraduate degree in any discipline or equivalent.
If you have relevant professional experience then this will also be considered for entry to the course.
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
TOEFL IBT*: 78; no sub-test less than:
* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.
West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*
*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
MSc International Marketing is designed to produce critically informed, operationally capable practitioners through a flexible, student-centred delivery model. The proposed postgraduate degree will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory.
Assessments based on live case studies will provide students with insights into the issues facing companies and enable students to achieve high level of employability in the international marketing field.
The suite of modules contain a blend of general and specialist marketing modules and management modules with emphasis on international themes, and also related specialist modules such as:
Students registering with this programme will also be able to access modules inherited from the Marketing Events and Tourism Masters Suite from programmes such as MSc Digital Marketing and MSc International Events Management. Students currently employed may benefit from our Working Based Learning route ( route 3) modules.
Students, therefore, can acquire a range of skills that are complementary to the first degree required upon entry to the workplace. The programme aims to offer rounded graduates who are highly competent within the discipline of International Marketing.
The teaching & learning strategy adopted for the programme is a blend of traditional methods, group work and role-play, using face-to-face delivery and our multiplatform VLE ecosystem that aims to prepare candidates for an online multi-platform workplace.
The portfolio of assessment activities include the planning, operating and implementing marketing strategies and campaigns through the use of live business case studies, or creative marketing artefacts such as digital presentations, marketing collateral or marketing simulation games.
Students, upon completion of the course, will have attained a Masters-level qualification and may pursue additional Post-Graduate study or doctoral level both within the University and at other Higher Education Institutes. These may be either on a full time, part time or post experience basis.
Teaching and learning is a combination of:
You will be assessed using a combination of continuous assessment and traditional examination.
To attain the MSc, you will complete an MSc dissertation (60 credits) combining the skills and knowledge developed during the Diploma stage to produce an individual piece of relevant research.
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.
You have a rich diversity of career options and many typically enter management posts in exciting areas including:
£5,500 per year of study
£5,500 per year of study
£5,500 per year of study
£10,600 per year of study
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.
Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:
The sections below provide details of additional costs that your course may involve along with any financial support that may be available.
You can also find additional information in our Postgraduate Money, Fees & Funding section.
Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.
For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.
Please contact the course leader for details of the additional costs associated with this course.
Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.
Scottish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
English, Welsh and Northern Irish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
EU students studying at postgraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.
There are several scholarship and incentive schemes available to international students studying at postgraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.
UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.
Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.
If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.
Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.
All students should apply directly to the University through our online application system. Before you apply, you should check that you meet our entry requirements and you should have all your supporting documents ready.
The first stage of the process is to create a profile; you don't have to complete the application in one session - you can complete it in stages by saving each section and return to complete it at a later date.
You will need to upload documents with your applications, which may include transcripts and degree certificates.
Most courses don't have a formal closing date, but they will close when they are full; apply early to avoid disappointment. There may also be funding deadlines that apply to you.
Before you begin your application, it is important to read the Postgraduate & Post-Experience application step-by-step guide for a smooth process.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
Come along to our first first offer holder session in Lanarkshire and explore our brand new, £110M, state-of-the-art Lanarkshire Campus, where you will be starting your programme in September 2019.Read more
Come along and explore our bustling and dynamic Paisley Campus, where you will be starting your programme in September 2019.Read more
Come along and explore our beautiful riverside Ayr Campus, where you will be starting your programme in September 2019.Read more
Come along and explore our brand new, £110M, state-of-the-art Lanarkshire Campus, where you will be starting your programme in September 2019.Read more
Come along to your offer holder session and explore our beautiful Dumfries Campus, where you will be starting your programme in September 2019.Read more
With cutting edge facilities, specialist knowledge and world-leading and internationally excellent expertise, we aim to develop research outputs that have a tangible, early and positive impact on society across the globe.Discover
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.