Our MSc International Marketing is designed to produce critically informed, operationally capable marketing practitioners who will comfortably work within a variety of business environments.
Engaging a flexible, student-centred delivery model, the MSc will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory.
Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed in modern organisation. Our MSc International Marketing will equip you with all the skills required to meet these challenges.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business-to-business marketing; and marketing, innovation, creativity and enterprise.
In the Postgraduate Taught Experience Survey (2018), students on the MSc International Marketing recorded 100% for Overall Student Satisfaction.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience
If you are applying with an EU or non-EU qualification, please check our Postgraduate Entry Requirements page which gives more information about country-specific entry requirements.
You will normally possess an undergraduate degree, or equivalent, in any discipline.
If you have relevant professional experience then this will also be considered for entry to the course.
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS or Occupational English Test (OET)*.
For such courses, the IELTS score is as follows:
* Note that the Occupational English Test (OET) will now be accepted in addition to IELTS as proof of a Nurse's English Language Competence (Nursing & Midwifery Council, 2019).
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
TOEFL IBT*: 78; no sub-test less than:
* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.
West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*
*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
MSc International Marketing is designed to produce critically informed, operationally capable practitioners through a flexible, student-centred delivery model. The MSc will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory. In addition, assessments, based on live case studies, will provide you with insights into the issues facing companies.
The suite of modules contain a blend of general and specialist marketing modules and management modules with emphasis on international themes.
For the Postgraduate Diploma (PgDip) stage, you will study the following core modules:
To complete the PgDip, you will require to successfully pass another 40 credits made up from optional modules which include:
Successful completion of the PgDip allows you to proceed to the master's dissertation module:
Upon completion of the course, you will have attained a Masters-level qualification and may wish to pursue doctoral research both within the University or at other Higher Education Institutes.
Our MSc International Marketing comprises three parts; each part containing a mixture of theory and practice core modules. There are three 20-credit modules in both Part 1 and 2 (Postgraduate Diploma - PgDip) with Part 3 consisting of a 60-credit theory/practice dissertation module. To attain the MSc, you must successfully complete the PgDip and an MSc dissertation (60 credits). The dissertation element builds on the skills and knowledge developed during the PgDip stage to produce an individual piece of relevant research.
A recognised innovative feature of our course is the approach of clinical simulation used for skills demonstration, practice, and development throughout the course, which allows you to practise skills in a realistic environment.
Teaching and learning is a combination of:
The portfolio of assessment activities include the planning, operating and implementing marketing strategies and campaigns through the use of live business case studies, or creative marketing artefacts such as digital presentations, marketing collateral or marketing simulation games. You will be assessed using a combination of continuous assessment and traditional examination.
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.
You have a rich diversity of career options and many typically enter management posts in exciting areas including:
£6,500 cost of study
£6,500 cost of study
£6,500 cost of study
£13,000 cost of study
£930 per module (20 credits)
£930 per module (20 credits)
£930 per module (20 credits)
£6,500 Cost of study
£10,765 Cost of study
£10,765 Cost of study
£13,325 Cost of study
£930 Cost per 20-credit module of study
Student Awards Agency Scotland (SAAS) postgraduate tuition fee and living cost loans may be available for eligible (Scottish/EU) students. Check SAAS website for more information.
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.
Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:
The sections below provide details of additional costs that your course may involve along with any financial support that may be available.
You can also find additional information in our Postgraduate Money, Fees & Funding section.
Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.
For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.
Please contact the course leader for details of the additional costs associated with this course.
Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.
Find out how much it will cost you to study at UWS as a postgraduate student.
Scottish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
English, Welsh and Northern Irish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
EU students studying at postgraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.
There are several scholarship and incentive schemes available to international students studying at postgraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.
UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.
Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.
If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.
Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.
All students should apply directly to the University through our online application system. Before you apply, you should check that you meet our entry requirements and you should have all your supporting documents ready.
The first stage of the process is to create a profile; you don't have to complete the application in one session - you can complete it in stages by saving each section and return to complete it at a later date.
You will need to upload documents with your applications, which may include transcripts and degree certificates.
Most courses don't have a formal closing date, but they will close when they are full; apply early to avoid disappointment. There may also be funding deadlines that apply to you.
Before you begin your application, it is important to read the Postgraduate & Post-Experience application step-by-step guide for a smooth process.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
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