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Get ready for a successful career in marketing

The BA Marketing course will provide you with the specialist skills that employers expect, combined with general business skills to make you stand out.

Specialist marketing modules are enhanced by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.

You will develop various communication skills including presentation techniques and selling and negotiating skills, preparing you for a wide range of marketing roles.

Students completing the BA Marketing are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).

Placement Opportunities

In year 3 students will have the option to go on placement into an organisation in the private, public or social enterprise sector. The placement allows students to gain experience of devising marketing solutions in a real workplace.

Study abroad

Broaden your horizons, learn a new language and prepare for the best international opportunities available with study abroad at UWS.

The School of Business & Enterprise

The School of Business & Enterprise at UWS offers professionally focused courses, providing students with sought-after skillsets to succeed in commerce and industry. 

We place a high value on promoting entrepreneurship, partnering with the Princes Trust to support our business students to become self-employed or to set up their own business.

Our recent graduates are now working with some of the biggest names in business including RBS, Shell, Ford and IBM.

93%

of BA Marketing graduates in work and/or further study 6 months after graduating

Entry requirements

What qualifications do you need?

We welcome Scottish, UK and international students and consider all applicants on an individual basis.

If your qualifications are not listed here please see our academic requirements by country page, which gives the minimum entry requirements for a range of international qualifications.

Accelerated Entry

Direct entry into year 3 only.

Direct entry into year 3 may be possible with a relevant HND.  Please contact us for more information.  

English language requirements for most courses

For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.

General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)

  • overall score 6.0
  • no sub-test less than 5.5

Common equivalent English language qualifications

All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
  • CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
  • Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests

 

IELTS Score Exceptions (DBA, Certificate of Higher Education, PhD, etc.)

For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:

  • overall score of 6.5
  • no sub-test less than 6.0


For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS score as follows:

  • overall score of 7.0
  • no sub-test less than 7.0


For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:

  • overall score of 5.0
  • no sub-test less than 4.5

 

Pre-sessional courses

Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:

  • 10 week pre-sessional - entry criteria UKVI IELTS 5.0 with no element below 4.5.
  • 5 week pre-sessional - entry criteria UKVI IELTS 5.5 with no element below 5.5.
  • English Language for University Study - entry criteria UKVI IELTS with score of 4.0 in all elements (10 month course), or 4.5 with no score below 4.0 (7 month course).

Course details

With the BA Marketing at UWS you can tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.

In years 3 and 4 you will deepen your knowledge of marketing principles and spend time with employers, providing marketing support in a live business environment. You will also complete a dissertation on a topic of interest.

Year 3

In year 3 you will continue to specialise in marketing disciplines, with courses on marketing communications, consumers in the 21st century, and digital marketing. You will also learn methods of research, providing the skills you’ll need to complete a dissertation in year 4.

Learning and teaching: 

  • Scheduled learning: 38% 
  • Independent study: 62% 

 

Assessment: 

  • Written: 10% 
  • Coursework: 83% 
  • Practical: 7%

Year 4

In year 4 you will complete courses in marketing strategy, contemporary marketing and brands and branding. You will also complete a dissertation on a topic of your choice. 

Learning and teaching: 

  • Scheduled learning: 21% 
  • Independent study: 79% 

 

Assessment: 

  • Coursework: 71% 
  • Practical: 29%

Teaching & Assessment

You will be taught through a combination of lectures, tutorials and workshops. 

There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team. 

Our Marketing degree is mainly assessed using a variety of assessment methods including: 

  • Written examinations 
  • Coursework 
  • Practical assessment

Learn a Language (optional)

This course also gives you the option of taking a language module, which can count towards your degree. These modules cover ten languages and range from absolute beginner to near-native speaker level.

Course Structure

Find out more about the structure, learning outcomes, compulsory and optional modules in this course.

Course Structure (17/18)

Career prospects

Jobs

Our graduates possess extensive knowledge of marketing techniques and channels as well as a broad understanding of the business environment. UWS Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.

Further study

You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public relations (CIPR).

Tuition Fees 2017/2018

Scottish campuses non-lab-based 2017/18

Scottish & EU

£1,820 per year of study

English, Northern Irish & Welsh

£9,250 per year of study

Channel Islands & Isle of Man

£9,250 per year of study

International (Non-EU)

£12,300 per year of study

More on current & future tuition fees

Additional Costs & Sources of Funding

The cost of attending university is an investment in your future career.

In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.

Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from statutory government loans to pay for tuition fees to bursaries to help towards living expenses.

The sections below provide details of additional costs that your course may involve along with any financial support that may be available.

Additional Costs

Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.

For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.

Please contact the course leader for details of the additional costs associated with this course.

Tuition Fees & Living Cost Support

Tuition Fees & Additional Costs

Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.

Find out how much it will cost you to study at UWS as an undergraduate student.

Funding for Scottish Students

Scottish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.

Find out more.

Funding for English, Welsh & Northern Irish Students

English, Welsh and Northern Irish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.

Find out more.

Funding for EU Students

EU students studying at undergraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.

Find our more.

Funding for International Students

There are several scholarship and incentive schemes available to international students studying at undergraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.

Find out more.

Other Financial Support

Discretionary & Childcare Funds

UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.

Find out more.

Benefits & Tax Credits

Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.

Find out more.

Additional Financial Support

If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.

Find out more.

Money & Debt Advice

Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.

Find out more.

HOW TO APPLY

All UK and EU applicants for undergraduate study, not applying through an agent or partner, must apply through UCAS (Universities and Colleges Admissions Service).

UCAS codes for UWS

  • Institution name: UWS
  • Institution code: U40

GO TO UCAS


If you are applying from a non-EU/EEA country for entry to one of our Bachelor’s degree courses in September, and have not applied already via UCAS, or have not applied to another UK university, then you may apply via our dedicated online application system.

For more information on when and how to apply to study at UWS please refer to our Undergraduate Application Guide.


An ATAS certificate is not required for overseas students applying for this course.

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Course Leader

Russell Campbell

Business & Enterprise

UWS Undergraduate students studying at Ayr Campus

Life at UWS

Going to university is about much more than getting a qualification, it’s also the chance to enjoy an exciting social life, gain some independence and make the most of the new opportunities available.

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We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.