International Marketing Management
Build a successful career in international marketing management, working at home or overseas within a variety of business environments.
An undergraduate degree in any discipline or equivalent.
Applicants with relevant professional experience will also be considered for entry to the course.
International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.
This degree provides you with solid theoretical and practical knowledge and skills in the key areas related to the efficient management of international marketing. It will enable you to be an effective marketing manager within a variety of business environments. The option exists to specialise in particular areas of marketing and business functions, with an emphasis on international themes.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business to business marketing; and marketing, innovation, creativity and enterprise.
To exit with a Postgraduate Diploma you must pass the taught modules. Most students continue to work towards an MSc and will complete relevant modules and a dissertation.
- International Marketing Management (20 credits)
- International Marketing Communications (20 credits)
- Managing Financial and Information Resources (20 credits)
- Marketing, Innovation, Creativity and Entrepreneurship (20 credits)
- Strategic Management in an International Context (20 credits)
- Business to Business Marketing (10 credits)
- Research Methods (10 credits)
To attain the MSc, you will complete an MSc dissertation (60 credits) combining the skills and knowledge developed during the Diploma stage to produce an individual piece of relevant research.
Graduates have a rich diversity of career options and many typically enter management posts in exciting areas including marketing communications, market research, business development, new product development, business to business marketing and brand development. Graduates may also pursue entrepreneurial opportunities on an international basis.