International Marketing Management

Course contact

Theo Tzanidis
ask@uws.ac.uk
0800 027 1000 (44 141 849 4101 outwith UK)

Qualifications and durations

MSc (full-time/part-time) 1–2 years/3 years

Campus

Start date(s)

  • January 2017
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Build a successful career in international marketing management, working at home or overseas within a variety of business environments.
An undergraduate degree in any discipline or equivalent.

Applicants with relevant professional experience will also be considered for entry to the course.

International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.
This degree provides you with solid theoretical and practical knowledge and skills in the key areas related to the efficient management of international marketing. It will enable you to be an effective marketing manager within a variety of business environments. The option exists to specialise in particular areas of marketing and business functions, with an emphasis on international themes.

The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business to business marketing; and marketing, innovation, creativity and enterprise.

Your learning
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To exit with a Postgraduate Diploma you must pass the taught modules. Most students continue to work towards an MSc and will complete relevant modules and a dissertation.

Modules include:

  • International Marketing Management (20 credits)
  • International Marketing Communications (20 credits)
  • Managing Financial and Information Resources (20 credits)
  • Marketing, Innovation, Creativity and Entrepreneurship (20 credits)
  • Strategic Management in an International Context (20 credits)
  • Business to Business Marketing (10 credits)
  • Research Methods (10 credits)

MSc
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To attain the MSc, you will complete an MSc dissertation (60 credits) combining the skills and knowledge developed during the Diploma stage to produce an individual piece of relevant research.
Graduates have a rich diversity of career options and many typically enter management posts in exciting areas including marketing communications, market research, business development, new product development, business to business marketing and brand development. Graduates may also pursue entrepreneurial opportunities on an international basis.

Useful Information

  • Financial support
    In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check www.saas.gov.uk for 2016/17 loan info.