Events Management

UCAS codes

  • N820 -

Course contact

Sandro Carnicelli
0800 027 1000 (44 141 849 4101 outwith UK)

Qualifications and durations

  • BA - 3 Years
  • BA Hons - 4 Years

Start date(s)

  • September

Tuition Fees

Additional costs
Please note that for some programmes of study there may be additional costs involved which are not included in the tuition fee advertised. These could be, for example, for study materials, fields trips or equipment. Programme leaders will be able to provide detail of any additional costs.

The BA Events Management is designed to give you the essential knowledge and practical experience to build a career in an exciting, fast-growing industry.

BA Events Management - University of the West of Scotland

SQA Highers: BBBC including English
GCE A-Levels: CCC
Irish Leaving Certificate: HL: BBBC2 including English
International Baccalaureate (IB) Diploma: 24 points (including 4, 4 at HL)
SQA Advanced Highers: BBB in relevant subjects, plus HG English
GCE A-Levels: BBB
International Baccalaureate (IB) Diploma: 28 points
SQA HNC / BTEC Level 4 HNC: Events Management; Events; Promotion and Events Management; Travel and Tourism; Hospitality Management, or relevant discipline
BTEC Extended Diploma: DDM
SQA HND / BTEC Level 5 HND / Foundation Degree: Events Management; Events; Promotion and Events Management; Hospitality Management; Travel and Tourism, or relevant discipline


Scotland is renowned for its festivals, with The Edinburgh Festival, T in the Park and Celtic Connections now globally-recognised events. This acclaim has created a growing need for effective event management in the business, tourism and hospitality sectors.

The programme includes elements relating to the development of operational skills across a range of sectors, as well as project management, legislation and risk management – all essential skills for the professional events manager. A special feature of this course is the close liaison with industry leaders and professional bodies/trade associations in the events industry such as ABPCO and Eventia. Guest speakers also present to our students.  Recent examples include Cheryl Galbraith, a freelance event professional who was involved in London 2012, Glasgow 2014 and Toronto 2015; and Gerry Reynolds, Inverness Events Manager at The Highland Council.

Many of the modules offered have an international focus, giving you the opportunity to apply your skills overseas.



Year 1

You will explore the background to the events industry, gain an understanding of event management processes including marketing, human resources, and business practices.

Year 2

Events management knowledge and understanding are expanded and a team project will give you the chance to plan, implement and evaluate a live event. This is the planning and operational year for Events Management.

Year 3

You will develop a more specialised knowledge of events management, enabling you to create a business plan for an event organisation. You will also develop more accurate research skills necessary for decision-making processes and learn about the strategic aspects of event management. You will gain insights into policies and strategies in events, in addition to the psychological aspects of creating event experiences. An optional module offers the opportunity to visit London to experience the events industry first-hand. This year is focused on management and experiences for events.

Year 4 (Honours)

You will complete an events-based dissertation in the Honours year. Further specialised study includes the comparison of international events issues and analysis of event impacts. This year looks to global aspects, the future and advances in the events industry.
Career choices include event manager; working in sports venues organising conferences; assisting large corporations to launch products; or fundraising for voluntary organisations.

Volunteering and work-related opportunities are offered to student to students at all stages of the programme. Students have grasped opportunities with People Make Glasgow, Scottish Athletics and Diabetes Scotland amongst others.

Study abroad

You may study abroad while gaining credit towards your degree at one of our 80 educational partner organisations.

Useful Information

  • 93% of students agreed staff are good at explaining things (NSS 2015)

    88% student satisfaction (NSS 2015)

    93% of students in work/further study 6 months after graduating (HESA performance indicator 2014/15)


    Additional costs

    In Year 3 you will have the opportunity to take an optional field trip module in London.  The cost for accommodation, transport and attendance at events is around £300.