Events Management

UCAS codes

  • N820 -

Course contact

Jacqui Greener
0800 027 1000 (44 141 849 4101 outwith UK)

Qualifications and durations

  • BA - 3 Years
  • BA Hons - 4 Years

Start date(s)

  • September

Tuition Fees

Additional costs
Please note that for some programmes of study there may be additional costs involved which are not included in the tuition fee advertised. These could be, for example, for study materials, fields trips or equipment. Programme leaders will be able to provide detail of any additional costs.

Recently updated and revalidated the BA Events Management degree is designed to give you the essential knowledge and practical experience to build a career in the exciting, fast-growing events industry.

BA Events Management - University of the West of Scotland

SQA Highers: BBBC including English
GCE A-Levels: CCC
Irish Leaving Certificate: HL: H3 H3 H3 H4 including English
International Baccalaureate (IB) Diploma: 24 points (including 4, 4 at HL)
SQA Advanced Highers: BBB in relevant subjects, plus HG English
GCE A-Levels: BBB
International Baccalaureate (IB) Diploma: 28 points
SQA HNC / BTEC Level 4 HNC: Events Management; Events; Promotion and Events Management; Travel and Tourism; Hospitality Management, or relevant discipline
BTEC Extended Diploma: DDM
SQA HND / BTEC Level 5 HND / Foundation Degree: Events Management; Events; Promotion and Events Management; Hospitality Management; Travel and Tourism, or relevant discipline
Scotland is renowned for its festivals, with The Edinburgh Festival, T in the Park and Celtic Connections now globally-recognised events. This acclaim has created a growing need for effective event management in the business, tourism and hospitality sectors.

The programme focuses on the development of operational and managerial skills across a range of events industry sectors, including project management, legislation and risk management – all essential skills for the professional events manager.

You will explore a range of event management processes and have direct involvement in the planning and staging of live events. A special feature of this course is the recently validated Festival Curriculum structure being introduced from Sept 2017 this is designed to bring students together to work on some exciting live event projects. The programme team have a close liaison with industry leaders and professional bodies/trade associations in the events industry such as ABPCO and NOEA ensuring that the programme remains up to date and relevant. Guest speakers from industry and governing bodies are a regular feature of the programme to enhance the learning experience for our students. Recent examples include Cheryl Galbraith, a freelance event professional who was involved in London 2012, Glasgow 2014 and Toronto 2015; Gerry Reynolds, Inverness Events Manager at The Highland Council, Lynsey Grant, UWS Alumni and Live Event Manager at SEC/Hydro

Many of the modules offered have an international focus, giving you the opportunity to apply your skills overseas.

Year 1

This is the foundation year where you will be introduced to a range of subjects relating to the wider context of business management including marketing, finance and managing people. In addition the events management specific modules Discovering Events and Engaging with Events form part of our new Festival Curriculum and provide the opportunity to gain first-hand experience of working on live event projects.

Year 2

Events management knowledge and understanding are expanded and a team project will give you the chance to plan, implement and evaluate a live event. This is the planning and operational year for Events Management.

Year 3

You will develop a more specialised knowledge of events management, enabling you to create a business plan for an event organisation. You will also develop more accurate research skills necessary for decision-making processes and learn about the strategic aspects of event management. You will gain insights into policies and strategies in events, in addition to the psychological aspects of creating event experiences. An optional module offers the opportunity to visit London to experience the events industry first-hand. This year is focused on management and experiences for events.

Year 4 (Honours)

You will complete an events-based dissertation in the Honours year. Further specialised study includes the comparison of international events issues and analysis of event impacts. This year looks to global aspects, the future and advances in the events industry.
Career choices include event manager; working in sports venues organising conferences; assisting large corporations to launch products; or fundraising for voluntary organisations. Volunteering and work-related opportunities are offered to student to students at all stages of the programme. Students have grasped opportunities with People Make Glasgow, Scottish Athletics and Diabetes Scotland amongst others.

Study abroad
You may study abroad while gaining credit towards your degree at one of our 80 educational partner organisations. ABPCO logo

Useful Information

  • 93% of students agreed staff are good at explaining things (NSS 2015)
    88% student satisfaction (NSS 2015)
    93% of students in work/further study 6 months after graduating (HESA performance indicator 2014/15)

    Additional costs
    There are no additional costs to studying this programme. Your learning will be enhanced by regular attendance at events, some of which may incur a cost, but there are many opportunities to attend events that are free of charge or to attend as part of a volunteer programme. You will be encouraged to become student members of appropriate professional associations for example ABPCO, this normally incurs a small fee for administration purposes, details of costs can be obtained from the appropriate website.

    Current Student Case Study

    Carianne De Koning B00261373 – current student in the 4th Year Events Management programme – of particular note is her recent achievement in The Eventice – she will be happy to provide comments and/or a short video for promotion purposes.

    Alumni Case Study

    YASMIN LOVE, Hire Manager, McIcreate Glasgow,
    +44 (0)141 425 2016 YASMIN.LOVE@MCLCREATE.COM
    Yasmin graduated in 2013 with a 2:1 Hons degree in Events Management. She will be delighted to help with a case study of her journey. I met her at the EventIT exhibition at the SEC in February and she still reflects on her studies and how useful they were in particular her experiences of working on her 2nd Year Event Operations module (now called Live Event Production)