Digital Marketing
Award
MSc
Duration & study mode
1-2 year(s) full-time
School
Business & Creative Industries
Location
Paisley
Course starting dates
-
Paisley: January, September
Postgraduate Open Evenings are a great way to learn more about the programmes we deliver, meet staff and students and see what it’s like to study at UWS.
Attend an Open EveningOur MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.
The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.
The MSc Digital Marketing is delivered in partnership with the Digital Marketing Institute (DMI).
If you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to you successfully completing the MSc Digital Marketing and upon successfully completing and passing a Pearson VUE exam.
The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.
Each DMI course syllabus is validated by the DMI’s Syllabus Advisory Council made up of representatives from leading digital giants, including:
The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.
During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.
Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.
Bachelors degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing / marketing sector.
All academic degrees/awards at UWS are taught in English. For applicants whose first language is not English*, the University sets a minimum English Language proficiency level. All English language qualifications must have been gained within two years of the start of your UWS course.
* applicants who are exempt from english language requirements include:
In general terms, if you are applying to study a course at, or above, Year 1 (SCQF Level 7) bachelor’s degree level, then the UKVI’s minimum level of English proficiency is Common European Framework for References of Languages (CEFR) at B2 (Upper Intermediate).
At UWS, we define our general English language requirements using the International English Language Testing System (IELTS) Academic module (not General Training) as follows:
These are minimum requirements and some courses may require a higher standard for admission†.
† Exceptions to this level of IELTS scoring exist for some accredited or professionally-recognised courses (see IELTS Score Exceptions section below for more information).
For our research degrees (MRes, MPhil, PhD, DBA, DProf) applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council (BSc Adult Nursing, MSc Adult Nursing, BSc Mental Health Nursing, MSc Mental Health Nursing, BSc Midwifery and MSc Midwifery), applicants are required to have an IELTS score as follows:
Our BSc Paramedic Science degree leads to professional registration with the Health and Care Professions Council (HCPC); it has different IELTS requirements than other Health-related courses. Although it is not possible to apply for this degree directly as an international student, for applicants who meet SAAS residency requirements and for whom English is not their first language, then the following IELTS scores are required:
For our BSc (Hons) Applied Biomedical Science, BSc (Hons) Biomedical Science and MSc Advanced Biomedical Science degrees, which may lead to professional registration with the Health and Care Professions Council (HCPC), applicants are required to have an IELTS score as follows:
Our BA (Hons) Social Work and MSc Social Work degrees are professionally recognised by the Scottish Social Services Council and applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
In additional to IELTS, we also accept a number of alternative English language for application and admission to our courses for both home/EU and international students at bachelor's degree study at Year 3 (SCQF Level 9), and above. From Cambridge to TOFEL iBT qualifications the number of these qualifications is extensive.
Find out about non-IELTS English Language Tests
UWS has also reviewed a range of High / Secondary School qualifications studied by non-EU applicants that can be used as a basis of entry to a UWS. These range from Botswana GCSEs to USA High School Graduation Diplomas, the number of these qualifications is extensive.
Find out more about international English Language high-hchool qualifications
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
This programme is designed to develop practical and theoretical skills. In Term 1 (September- December) students will study Digital Branding and Future Marketing and Transformational Technologies. Each of these modules develop practical skills and outputs while applying traditional theories.
Term 2 (January to April) focuses more on the theoretical underpinnings of digital marketing, including developing creative research skills, digital communications and understanding online behaviours.
You will study 120 credits of core taught classes over one year, followed by an MSc dissertation or the ‘Developing Professional Practice’ module.
This programme includes the following modules:
Students then have the opportunity to complete either:
To prepare for the Digital Marketing Institute (DMI) online exam you will also be able to undertake the following, non-credit bearing module:
Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.
LEARNING AND TEACHING
ASSESSMENT
Assessment is 100% coursework based. Methods will include:
Programme Specification and Module Descriptors for Undergraduate and Postgraduate courses are available to download (PDFs). These provide you with core information concerning your chosen subject.
£9,000 per year of study
£11,750 per year of study
£11,750 per year of study
£15,500 per year of study
Student Awards Agency Scotland (SAAS) postgraduate tuition fee and living cost loans may be available for eligible (Scottish/EU) students. Check SAAS website for more information.
All students should apply directly to the University through our online application system. Before you apply, you should check that you meet our entry requirements and you should have all your supporting documents ready.
The first stage of the process is to complete the initial application form. You will then receive a follow-up email with further instructions relating to your application including documents that you will need to forward to support your application, e.g. degree transcripts and certificates etc.
Most courses don't have a formal closing date, but they will close when they are full; apply early to avoid disappointment. There may also be funding deadlines that apply to you.
The Academic Technology Approval Scheme (ATAS) applies to all international students and researchers (apart from exempt nationalities) who are subject to UK immigration control and are intending to study or research at postgraduate level in certain sensitive subjects.
Students and researchers who are nationals of EU countries, the European Economic Area (EEA), Australia, Canada, Japan, New Zealand, Singapore, South Korea, Switzerland or the United States of America do not need an ATAS certificate.
An ATAS certificate may be required for certain taught postgraduate master's degrees for international students at UWS.
For the latest information on ATAS and details of eligibility and how to apply for a certificate check the UK Government's dedicated ATAS web pages.
Do you have a question about applying for this course? Get in touch. We are here to help!
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.