Duration & study mode
1-2 year(s) full-time
Business & Creative Industries
Course starting dates
Paisley: January, September
Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.
The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.
Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.
The MSc Digital Marketing is delivered in partnership with the Digital Marketing Institute (DMI); if you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to you successfully completing the MSc Digital Marketing and upon successfully completing and passing a Pearson VUE exam.
The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.
Each DMI course syllabus is validated by the DMI’s Syllabus Advisory Council made up of representatives from leading digital giants, including:
DMI courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.
The course is highlighted in this case study on the Digital Marketing Institute website.
of digital marketing students would recommend UWS (Postgraduate Taught Experience Survey 2017)
The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.
During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.
Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience
If you are applying with an EU or non-EU qualification, please check our Postgraduate Entry Requirements page which gives more information about country-specific entry requirements.
Bachelors degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing / marketing sector.
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS or Occupational English Test (OET)*.
For such courses, the IELTS score is as follows:
* Note that the Occupational English Test (OET) will now be accepted in addition to IELTS as proof of a Nurse's English Language Competence (Nursing & Midwifery Council, 2019).
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
TOEFL IBT*: 78; no sub-test less than:
* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.
West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*
*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
To exit with a Postgraduate Diploma you must pass the taught modules. More than likely you will continue to work towards an MSc and complete modules and a dissertation.
To achieve the Postgraduate Diploma your studies will include:
For the Master's, you will undertake your dissertation:
To prepare for the optional DMI exam, you will also be able to undertake the following, non-credit bearing module:
Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.
Our Digital Marketing MSc course has three parts containing a mixture of theory and practice core modules. There are three 20-credit modules in Part 1 and 2 with Part 3 consisting of a 60-credit theory/practice dissertation module.
A recognised innovative feature of our course is the approach of clinical simulation used for skills demonstration, practice, and development throughout the course, which allows you to practise skills in a realistic environment.
Our MSc Digital Marketing course makes use of a range of practically focused assignments, asking you to write:
Teaching methods will incorporate many aspects of the digital world and the course will employ both on-line and offline pedagogic tools to deliver module material. The learning experience is intended to be flexible and student centred, aiming to deliver an interactive learning experience.
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.
£6,150 per year of study
£6,150 per year of study
£6,150 per year of study
£12,600 per year of study
£8,500 cost per year of study
£8,500 Cost per year of study
£8,500 Cost per year of study
£13,000 Per year of study
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.
Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:
The sections below provide details of additional costs that your course may involve along with any financial support that may be available.
You can also find additional information in our Postgraduate Money, Fees & Funding section.
Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.
For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.
Please contact the course leader for details of the additional costs associated with this course.
Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.
Scottish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
English, Welsh and Northern Irish students studying at postgraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
EU students studying at postgraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.
There are several scholarship and incentive schemes available to international students studying at postgraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.
UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.
Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.
If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.
Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.
All students should apply directly to the University through our online application system. Before you apply, you should check that you meet our entry requirements and you should have all your supporting documents ready.
The first stage of the process is to create a profile; you don't have to complete the application in one session - you can complete it in stages by saving each section and return to complete it at a later date.
You will need to upload documents with your applications, which may include transcripts and degree certificates.
Most courses don't have a formal closing date, but they will close when they are full; apply early to avoid disappointment. There may also be funding deadlines that apply to you.
Before you begin your application, it is important to read the Postgraduate & Post-Experience application step-by-step guide for a smooth process.
An ATAS certificate is not required for overseas students applying for this course.
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We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.