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Business and Marketing | Female speaking to two females at a desk

Prepare to excel as a marketing professional

The BA Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.  

UWS’s links with local and national organisations ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.

WATCH A ZOOM SESSION FROM THE PROGRAMME LEADER

Our Programme Leaders have recorded Zoom sessions to help you discover all there is to know about our courses. From professional accreditation to programme modules and career opportunities, our Programme Leaders will help answer all your questions. You can find them on our YouTube Channel or by clicking the link below. 

Business & Marketing Programme Leader

Placement Opportunities 

In year 3 students will have the option to go on placement into an organisation in the private, public or social enterprise sector. The placement allows students to gain experience of devising marketing solutions in a real workplace

Study Abroad 

UWS is the only Scottish university with membership of the Dukenet group of European universities. This enables students to go on exchange to universities in France, Germany, Spain, Finland, Romania, the Netherlands, Hungary, Poland, Denmark, Italy and Russia.

This is a great opportunity for you to develop a deeper understanding of European culture and a greater awareness of your own communication skills  

BUSINESS & ENTERPRISE

UWS offers professionally focused Business courses, providing students with sought-after skillsets to succeed in commerce and industry. Our recent graduates are now working with some of the biggest names in business including RBS, Shell, Ford and IBM.

UWS Student Discussing Sustainability at SAUWS | UWS | University of the West of Scotland

95%

of UWS graduates in work or further study 6 months after graduating. HESA Performance Indicator 2016-17

Entry Requirements

What qualifications do you need?

We welcome Scottish, UK and international students and consider all applicants on an individual basis.

Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.

If you are applying with an EU or non-EU qualification, please check our Undergraduate Entry Requirements page which gives more information about country-specific entry requirements.

Accelerated Entry 

Direct entry into year 2 is possible.

Year 1

  • Scottish Highers: BBBC (102 UCAS Tariff points) including English, plus Maths at SQA National 5 (Grade C, or above), SQA Intermediate 2 (Grade C, or above), SQA Standard Grade (Credit)
  • A levels: CCC (96 UCAS Tariff points) plus GCSE English Language and Maths (Grade C, or above)
  • Irish Leaving Certificate: H3 H3 H3 H4, including English, plus OL Maths
  • International Baccalaureate (IB) Diploma: 24 points (3 at HL)
  • Scottish Wider Access Programme (SWAP): Access to Humanities BBB

Year 2

  • Scottish Advanced Highers: BBB (144 UCAS Tariff points) including English and relevant subject*
  • A levels: BBB including English and relevant subject*
  • International Baccalaureate (IB) Diploma: 28 points 
  • SQA HNC / BTEC Level 4 HNC: Marketing or Advertising & PR
  • City of Glasgow College DipHE: Business

* Business preferred

Year 3

  • SQA HND / BTEC Level 5 HND: Marketing or Advertising & PR

English Language Requirements

English language requirements for most courses

For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.

General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)

  • overall score 6.0
  • no sub-test less than 5.5

Common equivalent English language qualifications

All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
  • CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
  • Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests
  • PTE Pearson Academic English: An overall score of 54 with no element below 51 (for programmes that require IELTS 6.0 with no element below 5.5). An overall score 61 with no element below 51 (for programmes that require IELTS 6.5 with no element below 6.0)

 

IELTS Score Exceptions (Research degrees, Nursing & Midwifery degrees with NMC registration, Certificate of Higher Education, etc.)

For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:

  • overall score of 6.5
  • no sub-test less than 6.0

For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS or Occupational English Test (OET)*.

For such courses, the IELTS score is as follows:

  • overall score of 7.0
  • score of at least 7.0 in reading, listening and speaking and no less than 6.5 in writing

* Note that the Occupational English Test (OET) will now be accepted in addition to IELTS as proof of a Nurse's English Language Competence (Nursing & Midwifery Council, 2019). 

For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:

  • overall score of 5.0
  • no sub-test less than 4.5

 

TOEFL IBT

TOEFL IBT*: 78; no sub-test less than:

  • Reading: 17;
  • Listening: 17;
  • Speaking: 17;
  • Writing: 17

* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.

 

West African Senior School Certificate of Education (WASSCE)

West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*

  • C6 or above in English

*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.

 

Pre-sessional courses

Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:

    • 10 week pre-sessional - entry criteria UKVI IELTS 5.0 with no element below 4.5.
    • 5 week pre-sessional - entry criteria UKVI IELTS 5.5 with no element below 5.5.
    • English Language for University Study - entry criteria UKVI IELTS with score of 4.0 in all elements (10 month course), or 4.5 with no score below 4.0 (7 month course).

Find out more about our English lanaguage Courses.

Course details

The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research. 

In years 3 and 4 you will deepen your knowledge of marketing principles and spend time with employers, providing marketing support in a live business environment. You will also complete a dissertation on a topic of interest.

Year 1

In the first year, students will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management. Students may also choose from a wide selection of options, including introductory modules in Events, Tourism or languages.

Year 2

The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.

Year 3

The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.

Year 4

The Honours year is slightly more conceptual, focusing on a dissertation worth 40 credit points. Core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.

Learn a Language (optional)

This course also gives you the option of taking a language module, which can count towards your degree. These modules cover multiple languages and range from absolute beginner to near-native speaker level. The cost of your language module is included in the tuition fees. Find out more

Teaching & Assessment

You will be taught through a combination of lectures, tutorials and workshops. 

There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team. 

Our Marketing degree is mainly assessed using a variety of assessment methods including: 

  • Written examinations 
  • Coursework 
  • Practical assessment

Course Structure

Find out more about the structure, learning outcomes, compulsory and optional modules in this course. 

Find out more...

Prospective Student Researching UWS CPD Short Courses & Modules | University of the West of Scotland

Career Prospects

Jobs

Our graduates possess extensive knowledge of marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.

Further Study

You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).

Undergraduate Tuition Fees

Undergraduate fees for this course 2020/21

Scottish & EU

£1,820 cost per year of study (paid by the Scottish Government via SAAS*)

English, Northern Irish & Welsh

£9,250 Cost per year of study for four years but not more than £27,750

Channel Islands & Isle of Man

£9,250 Cost per year of study for four years but not more than £27,750

International (Non-EU)

£13,000 per year of study

More on current & future tuition fees

2021/22 Undergraduate Tuition Fees - Full-time

Scottish

£1,820 Cost of study per year (paid by the Scottish Government via SAAS)

Rest of UK (English, Northern Irish, Welsh)

£9,250 Cost of study per year (for four years but you will not pay more than £27,750)

Republic of Ireland

£9,250 Cost of study per year (for four years but you will not pay more than £27,750)

International (including EU)

£13,325 Cost per year of study

Check Your Tuition Fee Status

Additional Costs & Sources of Funding

The cost of attending university is an investment in your future career.

In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.

Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:

  • statutory government loans to pay for tuition fees
  • scholarships for Scottish, EU and International (non-EU) students
  • bursaries to help towards living expenses

The sections below provide details of additional costs that your course may involve along with any financial support that may be available.

You can also find additional information in our Undergraduate Money, Fees & Funding section.

Additional Costs - Updated October 2020

Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials and textbooks, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.

For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.

Note: The library will hold some copies of the textbooks but not enough for every student. Students can purchase second hand copies when possible or use older versions if advised by the module cordinator. Students can also sell their copies after the course. This helps manage the cost.

Year 1

Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook. Students are asked to purchase the recommended textbook. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on the students module selection (on average 5).

Year 2

Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook. Students are asked to purchase the recommended textbook. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on the students module selection (on average 5).

Year 3

Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook. Students are asked to purchase the recommended textbook. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on the students module selection (on average 5).

Year 4

Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook. Students are asked to purchase the recommended textbook. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on the students module selection (on average 5).

Dissertaton / Thesis (Mandatory)
Two copies of the 4th year dissertation must be printed, bound and submitted and this can cost from between £15-25 depending upon the content.

Graduation fees (Mandatory)
These fees are set annually by the University and are subject to review. For session 19/20 these were set at £10 Registration Fee.

Institute Membership (Optional)
Students are eligible to apply for membership to the Chartered Institute of Marketing (CIM) upon completion of their degree. Visit the CIM website for more information on the requirements and benefits of membership. Affiliate Professional Membership is currently set at £160-180 per annum.

Tuition Fees* & Living Cost Support

Tuition Fees & Additional Costs

Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.

Find out how much it will cost you to study at UWS as an undergraduate student.

Funding for Scottish Students

Scottish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.

Find out more.

Funding for English, Welsh & Northern Irish Students

English, Welsh and Northern Irish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.

Find out more.

Funding for EU Students

EU students studying at undergraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.

Find our more.

Funding for International Students

There are several scholarship and incentive schemes available to international students studying at undergraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.

Find out more.

Other Financial Support

Discretionary & Childcare Funds

UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.

Find out more.

Benefits & Tax Credits

Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.

Find out more.

Additional Financial Support

If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.

Find out more.

Money & Debt Advice

Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.

Find out more.

How to apply

Full-time (domestic & EU/EEA)

All UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)

The on-time application deadline for 2021/22 entry is 29 January 2021, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2021, 18:00 (UK time). Beyond this deadline, you may be able to apply via ‘UCAS Clearing’ if the course you are interested in has remaining places.

Please refer to our Undergraduate Application Guide for domestic & EU/EEA to find more information on when and how to apply to study at UWS.

Apply on UCAS

Full-time (non-EU/non-EEA), Part-time & Online (all students), Erasmus & International Exchange

Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.

For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.

To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.

 

An ATAS certificate is not required for overseas students applying for this course.

Get in touch

Do you have a question about applying for this course? Get in touch. We are here to help!

Unistats

Unistats draws together comparable information in areas students have identified as important in making decisions about what and where to study. The core information it contains is called the Key Information Set.

UWS Undergraduate students studying at Ayr Campus

Life at UWS

Going to university is about much more than getting a qualification, it’s also the chance to enjoy an exciting social life, gain some independence and make the most of the new opportunities available.

Discover

We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.