Master of Business Administration (MBA) with Digital Marketing

About the programme

An MBA is a world-renowned and highly respected qualification. It equips you with the skills you need to work your way up from entry level into senior management roles in business by exposing you to all business functions including accounting, finance, marketing and human resources.

The MBA with Digital Marketing course at UWS London is a unique opportunity to master the foundations of business while also specialising in one of the world’s fastest growing fields - digital marketing.

In this course, you will learn about the integral, and ever-growing role of digital media in growing businesses. The rapid advancement of digital media over the last decade has revolutionised the way that companies understand and use marketing to attract customers. This has driven a surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area.

Digital marketing is starting to overtake more traditional forms of marketing such as TV advertising. With people now spending a quarter of their waking hours on their mobile device, brands now have unparalleled access to potential consumers on a daily basis.

Our MBA with Digital Marketing course will put you at the forefront of this rapidly moving global industry.

You will learn about:

• Business strategy - the execution of business strategy and how this creates competitive advantage, efficient governance in a digital world, and corporate social responsibility
• Personal development skills - emotional intelligence, influencing skills, networking and leadership
• Management skills - managing people, financial systems, operations and risks
• Digital Marketing strategy - how to research, create and implement digital marketing strategies, understanding consumer behaviour, branding and customer communication across all channels
• Social media marketing - the use of social media platforms and websites to promote your product or service
• Search Engine Optimisation (SEO) - improving search engine rankings (for example, Google or Bing) so that you generate more business through online searches
• Pay-per-click (PPC) - paying each time a user clicks on your online ad as a way of driving website traffic, leads or sales
• Influencer marketing - partnering with influential people so they can help promote your products or services
• Email marketing – direct marketing to potential and existing customers through email such as newsletters, competitions etc
• Content marketing - creating valuable content to enhance customer experience and build brand loyalty

Find out more about the MBA with Digital Marketing