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Business & Enterprise Research in Scotland | UWS | University of the West of Scotland

Overview

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

Career Prospects

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.

Digital Marketing Institute (DMI)

The MSc Digital Marketing is delivered in partnership with the Digital Marketing Institute (DMI); if you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to you successfully completing the MSc Digital Marketing and upon successfully completing and passing a Pearson VUE exam.

The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Each DMI course syllabus is validated by the DMI’s Syllabus Advisory Council made up of representatives from leading digital giants, including:

  • Google
  • Twitter
  • Facebook
  • LinkedIn
  • Microsoft 

DMI courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

The course is highlighted in this case study on the Digital Marketing Institute website.

89%

of digital marketing students would recommend UWS (Postgraduate Taught Experience Survey 2017)

MSc Digital Marketing: practical, career-focused learning

The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.

During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.

Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.

Entry Requirements

What qualifications do you need?

We welcome Scottish, UK and international students and consider all applicants on an individual basis.

Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.

Bachelors degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing / marketing sector.

ENGLISH LANGUAGE REQUIREMENTS FOR MOST COURSES

For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.

General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)

  • overall score 6.0
  • no sub-test less than 5.5

Exceptions to this level of IELTS scoring exist for some accredited or professionally-recognised courses (see section below for more details).

SOCIAL WORK DEGREES

For our BA (Hons) Social Work and MSc Social Work programmes, applicants are required to have an IELTS score as follows:

  • overall score of 7.0
  • no sub-test less than 7.0

COMMON EQUIVALENT ENGLISH LANGUAGE QUALIFICATIONS

All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
  • CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
  • Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests
  • PTE Pearson Academic English: An overall score of 59 to 64 with no element below 59 (for programmes that require IELTS 6.0 with no element below 5.5). An overall score 65 to 75 with no element below 65 (for programmes that require IELTS 6.5 with no element below 6.0)

 

IELTS SCORE EXCEPTIONS (RESEARCH DEGREES, BIOMEDICAL SCIENCE DEGREES, NURSING & MIDWIFERY DEGREES WITH NMC REGISTRATION, CERTIFICATE OF HIGHER EDUCATION, ETC.)

RESEARCH DEGREES

For our research degrees (MRes, MPhil, PhD, DBA, DProf) applicants are required to have an IELTS score as follows:

  • overall score of 6.5
  • no sub-test less than 6.0

HEALTH & MIDWIFERY AWARDS

For Health, Nursing & Midwifery courses that lead to, or require professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS or Occupational English Test (OET)*.

For such courses, the IELTS score is as follows:

  • overall score of 7.0
  • score of at least 7.0 in reading, listening and speaking and no less than 6.5 in writing

* Note that the Occupational English Test (OET) will now be accepted in addition to IELTS as proof of a Nurse's English Language Competence (Nursing & Midwifery Council, 2019).

BIOMEDICAL DEGREES

For our BSc (Hons) Applied Biomedical Science, BSc (Hons) Biomedical Science and MSc Advanced Biomedical Science programmes, applicants are required to have an IELTS score as follows:

  • overall score of 7.0
  • no sub-test less than 6.5

CERTIFICATE OF HIGHER EDUCATION

For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:

  • overall score of 5.0
  • no sub-test less than 4.5

 

TOEFL IBT

TOEFL IBT*: 78; no sub-test less than:

  • Reading: 17;
  • Listening: 17;
  • Speaking: 17;
  • Writing: 17

* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.

 

WEST AFRICAN SENIOR SCHOOL CERTIFICATE OF EDUCATION (WASSCE)

West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*

  • C6 or above in English

*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.

 

PRE-SESSIONAL COURSES

Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:

    • 10 week pre-sessional - entry criteria UKVI IELTS 5.0 with no element below 4.5.
    • 5 week pre-sessional - entry criteria UKVI IELTS 5.5 with no element below 5.5.
    • English Language for University Study - entry criteria UKVI IELTS with score of 4.0 in all elements (10 month course), or 4.5 with no score below 4.0 (7 month course).

Find out more about our English language Courses.

Student Awards Agency Scotland (SAAS) postgraduate tuition fee and living cost loans may be available for eligible (Scottish/EU) students. Check SAAS website for more information.

How to apply

Postgraduate courses (MA, MSc, MEd, MBA, DBA, PG Cert, PG Dip, etc.) & some Post-experience courses (CertHE, BA, Grad Cert, Grad Dip, etc.)

All students should apply directly to the University through our online application system. Before you apply, you should check that you meet our entry requirements and you should have all your supporting documents ready.

The first stage of the process is to complete the initial application form. You will then receive a follow-up email with further instructions relating to your application including documents that you will need to forward to support your application, e.g. degree transcripts and certificates etc.

Most courses don't have a formal closing date, but they will close when they are full; apply early to avoid disappointment. There may also be funding deadlines that apply to you.

The Academic Technology Approval Scheme (ATAS) applies to all international students and researchers (apart from exempt nationalities) who are subject to UK immigration control and are intending to study or research at postgraduate level in certain sensitive subjects.

Students and researchers who are nationals of EU countries, the European Economic Area (EEA), Australia, Canada, Japan, New Zealand, Singapore, South Korea, Switzerland or the United States of America do not need an ATAS certificate.

An ATAS certificate may be required for certain taught postgraduate master's degrees for international students at UWS.

For the latest information on ATAS and details of eligibility and how to apply for a certificate check the UK Government's dedicated ATAS web pages.

Get in touch

Do you have a question about applying for this course? Get in touch. We are here to help!

Ranked in the top 3% of universities worldwide (THE 2018) | UWS | University of the West of Scotland

Tuition Fees 2023-24

Use the Link below to download details of our full-time, part-time tuition fees for Bachelor, Masters, Research, and English Language pre-sessional courses for session 2023-24.

Tuition Fees

We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.