Business & Marketing
Duration & study mode
4 years full-time, typically 6 years part-time
Business & Creative Industries
Course starting dates
The BA Business & Marketing course will provide you with the specialist skills that employers expect from marketing professionals, combined with general business skills to make you stand out.
Specialist marketing modules are complemented by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.
You will develop communication skills including presentation techniques, selling and negotiating to prepare you for a wide range of marketing positions.
Students completing the BA Business & Marketing are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).
In year 3 students will have the option to go on placement into an organisation in the private, public or social enterprise sector. The placement allows students to gain experience of devising marketing solutions in a real workplace
UWS is the only Scottish university with membership of the Dukenet group of European universities. This enables students to go on exchange to universities in France, Germany, Spain, Finland, Romania, the Netherlands, Hungary, Poland, Denmark, Italy and Russia.
This is a great opportunity for you to develop a deeper understanding of European culture and a greater awareness of your own communication skills
UWS offers professionally focused Business courses, providing students with sought-after skillsets to succeed in commerce and industry. Our recent graduates are now working with some of the biggest names in business including RBS, Shell, Ford and IBM.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.
If you are applying with an EU or non-EU qualification, please check our Undergraduate Entry Requirements page which gives more information about country-specific entry requirements.
Direct entry into year 2 is possible.
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
TOEFL IBT*: 78; no sub-test less than:
* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.
West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*
*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.
In years 3 and 4 you will deepen your knowledge of marketing principles and spend time with employers, providing marketing support in a live business environment. You will also complete a dissertation on a topic of interest.
In the first year, students will be introduced to the world of business and will study two foundation modules in marketing alongside modules in accounting, economics, human resources and management. Students may also choose from a wide selection of options, including introductory modules in languages.
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with a number of other options from a suite of subjects.
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications, Digital Marketing, Marketing Experiences, Selling & Negotiation and a module in Research Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.
The Honours year is slightly more conceptual, focusing on a dissertation worth 40 credit points, a Digital Marketing module of an advanced nature, a module in Public Relations Strategy and a Marketing Consultancy Project. Specialist complementary optional modules will also be available.
This course also gives you the option of taking a language module, which can count towards your degree. These modules cover multiple languages and range from absolute beginner to near-native speaker level. The cost of your language module is included in the tuition fees. Find out more
You will be taught through a combination of lectures, tutorials and workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.
Our Marketing degree is mainly assessed using a variety of assessment methods including:
This is a new course and the course structure is not yet available online, please contact us for more information.
Our graduates possess extensive knowledge of marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.
You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).
£1,820 cost per year of study (paid by the Scottish Government via SAAS*)
£9,250 Cost per year of study for four years but not more than £27,750
£9,250 Cost per year of study for four years but not more than £27,750
£12,000 per year of study
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.
Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:
The sections below provide details of additional costs that your course may involve along with any financial support that may be available.
You can also find additional information in our Undergraduate Money, Fees & Funding section.
Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.
For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.
Please contact the course leader for details of the additional costs associated with this course.
Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.
Scottish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
English, Welsh and Northern Irish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
EU students studying at undergraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.
There are several scholarship and incentive schemes available to international students studying at undergraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.
UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.
Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.
If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.
Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.
All UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)
The on-time application deadline for 2019/20 entry is 15 January 2019, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2019, 18:00 (UK time). Beyond this deadline, you may be able to apply via ‘UCAS Clearing’ if the course you are interested in has remaining places.
Please refer to our Undergraduate Application Guide for domestic & EU/EEA to find more information on when and how to apply to study at UWS.
Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.
For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.
To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
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