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Prepare to excel as a marketing professional.
Our BA Business programmes are designed with your career aspirations in mind, offering flexibility and a broad range of opportunities to tailor your studies.
Build a strong foundation in your first two years (Levels 7 & 8) with our newly introduced common modules where you'll focus on the essentials in business and marketing studies. For your third year (Level 9) onwards, you'll have the freedom to choose your area of specialism.
Discover your passion and focus on the areas that excite you the most. Whether you stick with your initial plan or explore new pathways within the Business School, the choice is yours.
The BA (Hons) Business with Marketing course has been refreshed to equip you with the skills and knowledge needed to thrive in today's rapidly evolving global economy. You'll master core business principles while specialising in marketing, AI-driven decision-making, entrepreneurial strategies, and practical insights directly relevant to real-world business challenges.
The BA Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course.
Graduates of the BA (Hons) Business with Marketing programme are well-equipped with the skills and knowledge to excel in a variety of marketing and business roles across diverse industries. They often secure positions such as:
Graduates find opportunities in local, national, and international organisations, ranging from marketing agencies and large corporations to start-ups and non-profit sectors.
You can advance your education with a MSc in Digital Marketing or a Master of Business Administration (MBA) at UWS. Additionally, you can also pursue professional qualifications through the Chartered Institute of Marketing (CIM), with the potential to achieve Chartered Marketer status.
The BA (Hons) Business with Marketing programme allows you to tailor your studies to suit your career goals. In years 1 & 2 (levels 7 & 8), you will build a strong foundation in core business subjects, shared across four pathways: Business, Finance, Human Resources, and Marketing.
If you choose to continue specialising in Marketing in years 3 & 4 (levels 9 & 10) you will focus on specialised marketing modules, alongside a common Research Design & Methods module in year 3 (level 9) and a Dissertation/Project module in year 4 (level 10).
A Digital/AI theme is embedded throughout the programme, ensuring you stay up to date with advancements in transformational technologies that are revolutionising how we work, learn and live.
In the first year, students will build a foundation in business and marketing principles. Core modules include:
Students can select from a range of options including:
* these are the recommended optional modules for BA (Hons) Business with Marketing students.
The second year focuses on developing practical business and marketing skills.
Core modules include:
Students can select from a further range of options including:
* these are the recommended optional modules for BA (Hons) Business with Marketing students.
Those who chose to specialise in Marketing in year 3 can chose from core modules including:
The Honours year focuses on advanced marketing strategies and research.
Students will complete an Honours Dissertation/project module worth 40 credit points, alongside the following core modules:
You will be taught through a combination of lectures, tutorials, and workshops, providing both theoretical knowledge and practical insights.
There will also be group work and independent study, allowing you to develop essential transferable skills such as research, presentation, communication, and teamwork.
The BA (Hons) Business with Marketing programme employs a diverse range of assessment methods to reflect real-world business and marketing practices. These include:
This variety ensures you build a comprehensive skill set, preparing you for the dynamic demands of the marketing profession.
£1,820 cost per year of study (usually paid by the Scottish Government via SAAS*)
£9,535 per year of study (4 years of study for the price of 3 years)
£9,535 per year of study (4 years of study for the price of 3 years)
£15,500 per year of study
£305 per module (20 credits)
£1,590 per module (20 credits)
£1,590 per module (20 credits)
£2,580 per module (20 credits)
Ready to apply? All UK & EU Undergraduate applications should be made through UCAS. Further information for international, part-time and exchange applications can be found below.
Apply on UCASClearing runs from 5 July through to 20 October. Spaces are limited, therefore we encourage application as soon as possible.
If you are using Clearing to apply for University for the first time, you’ll need to register with UCAS and submit an application.
Find out more about applying through Clearing.
A small number of courses will require applications to be made directly to UWS. This will be noted where required.
Please refer to our Undergraduate Application Guide for domestic & EU/EEA .
For applications and more information on applying, please visit www.ucas.com
Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.
For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.
To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.
An ATAS certificate is not required for overseas students applying for this course.
Got your results and ready to apply?
Complete our Clearing Application form
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You can also phone us on 0800 027 100
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.