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Our BA (Hons) Events and Tourism Management programme provides the opportunity to immerse yourself in one of the most exciting, diverse and dynamic business sectors.
Set on a global stage, you'll gain an in-depth understanding of the importance of events for communities, business, government and society from local, national and international perspectives. Importantly, you will engage with ways to ensure a sustainable future for these globally significant industries.
Established upon a firm foundation of research-led teaching, innovation, expertise-driven insights and a clear commitment to guiding and supporting students, this programme will allow you to develop specialist knowledge and advanced practical skills.
Covering a range of topics including business, management, events and tourism the programme is designed to provide you with the competitive edge that will enable you to succeed in the events and tourism industries.
With close industry partnerships, regular guest lectures from tourism & events professionals, field trips and industry-based projects, the content delivered in this programme will provide you with insight and experience of best practice across a number of sectors, including business, travel, conferences, sports, music and a range of festivals. Graduates of this programme are well prepared for their future career in these vibrant global industries.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Please visit our Undergraduate Entry Requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.
This is the foundation year where you will be introduced to a range of subjects relating to the wider context of business management including marketing, finance and managing people in addition to the core specific modules Discovering Live Events and Tourism & The Experience Economy.
This is the planning and operational year where knowledge and understanding of event design, tourism operations, consumer behaviour and their impacts on society is expanded through staging a live event.
This year focuses on management and experiences for events and tourism. You will develop specialised knowledge of these industries in a range of contexts including Eventful Places and Tourism, Transport and Mobility.
This year will also involve developing research skills and knowledge in preparation for the final year. You will also have the opportunity to select modules to suit your own area of interest including a range of language options.
In this Honours year, you will complete a dissertation focusing on a relevant topic of your choice. You will develop a detailed knowledge of the global issues and trends impacting the events and tourism industries, this will be supported by the development of a strategic understanding of events and tourism policy.
You will also have the opportunity to select an optional module that strengthens your own area of interest and career aspirations.
You will be taught through a combination of lectures, tutorials and workshops.
You will also have the opportunity to take part in group work and independent learning to develop your transferable skills such as research, presentation, communication and working as part of a team.
Our Events & Tourism Management degree is assessed using a variety of assessment methods including:
Graduates from this programme have gone on to secure positions in hotels, venues, conference and convention facilities, including the OVO Hydro, and sports facilities, including Ibrox, Parkhead and Hampden.
They have also worked as part of large-scale events like the Commonwealth Games and the Olympics.
Additionally, we have graduates securing various fundraising and event roles for charities, at visitor attractions as well as marketing and research roles.
£1,820 cost per year of study (usually paid by the Scottish Government via SAAS*)
£9,250 Cost per year of study, but not more than £27,750
£9,250 Cost per year of study, but not more than £27,750
£15,500 per year of study
£1,820 cost per year of study (usually paid by the Scottish Government via SAAS*)
£9,250 Cost per year of study, but not more than £27,750
£9,250 Cost per year of study, but not more than £27,750
£15,500 per year of study
£305 per module (20 credits)
£1,550 per module (20 credits)
£1,550 per module (20 credits)
£2,580 per module (20 credits)
Ready to apply? All UK & EU undergraduate applications should be made through UCAS. Further information for international, part-time and exchange applications can be found below.
UCASAll UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)
The on-time application deadline for 2025/26 entry is 29 January 2025, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2025. Beyond this deadline, you may be able to apply via ‘UCAS Clearing’ if the course you are interested in has remaining places.
Please refer to our Undergraduate Application Guide for domestic & EU/EEA to find more information on when and how to apply to study at UWS.
You can find out more about applying for this undergraduate course on UCAS.
Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.
For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.
To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.