The BA Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.
UWS’s links with local and national organisations ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.
If you are applying with an EU or non-EU qualification, please check our Undergraduate Entry Requirements page which gives more information about country-specific entry requirements.
Direct entry into year 2 is possible.
*For more information on standard and minimum entry requirements, see our Undergraduate Entry Requirements webpage.
BTEC Extended Diploma: DDM in relevant subject (Business)
HNC: Marketing; Advertising & PR; Branding; Fasion Business; Digital Business; Business; Fashion Marketing; Management No Graded Unit required.
City of Glasgow College: Dip HE Business
HND: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business. No Graded Unit required.
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
Exceptions to this level of IELTS scoring exist for some accredited or professionally-recognised courses (see section below for more details).
SOCIAL WORK DEGREES
For our BA (Hons) Social Work and MSc Social Work programmes, applicants are required to have an IELTS score as follows:
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For our research degrees (MRes, MPhil, PhD, DBA, DProf) applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to, or require professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS or Occupational English Test (OET)*.
For such courses, the IELTS score is as follows:
* Note that the Occupational English Test (OET) will now be accepted in addition to IELTS as proof of a Nurse's English Language Competence (Nursing & Midwifery Council, 2019).
For our BSc (Hons) Applied Biomedical Science, BSc (Hons) Biomedical Science and MSc Advanced Biomedical Science programmes, applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
TOEFL IBT*: 78; no sub-test less than:
* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.
West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*
*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.
In years 3 and 4 you will deepen your knowledge of marketing principles and spend time with employers, providing marketing support in a live business environment. You will also complete a dissertation on a topic of interest.
In the first year, students will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management. Students may also choose from a wide selection of options, including introductory modules in Events, Tourism or languages.
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.
The Honours year is slightly more conceptual, focusing on a dissertation worth 40 credit points. Core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.
This course also gives you the option of taking a language module, which can count towards your degree. These modules cover multiple languages and range from absolute beginner to near-native speaker level.
You will be taught through a combination of lectures, tutorials and workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.
Our Marketing degree is mainly assessed using a variety of assessment methods including:
Our graduates possess extensive knowledge of marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.
You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).
Use the Link below to download details of our full-time, part-time tuition fees for Bachelor, Masters, Research, and English Language pre-sessional courses for session 2023-24.
Tuition FeesAll UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)
The on-time application deadline for 2022/23 entry is 25 January 2023, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2022, 18:00 (UK time). Beyond this deadline, you may be able to apply via ‘UCAS Clearing’ if the course you are interested in has remaining places.
Please refer to our Undergraduate Application Guide to find more information on when and how to apply to study at UWS.
Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.
For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.
To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.