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The BA Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.
UWS’s links with local and national organisations ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.
If you are applying with an EU or non-EU qualification, please check our Undergraduate Entry Requirements page which gives more information about country-specific entry requirements.
Direct entry into year 2 is possible.
* for more information on standard and minimum entry requirements, see the drop-down section below
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
Exceptions to this level of IELTS scoring exist for some accredited or professionally-recognised courses (see IELTS Score Exceptions section below for more details).
For our research degrees (MRes, MPhil, PhD, DBA, DProf) applicants are required to have an IELTS score as follows:
For all our Health, Nursing & Midwifery courses that lead to, or require professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS or Occupational English Test (OET)*.
For such courses, the IELTS score is as follows:
* Note that the Occupational English Test (OET) will now be accepted in addition to IELTS as proof of a Nurse's English Language Competence (Nursing & Midwifery Council, 2019).
For our BSc (Hons) Applied Biomedical Science, BSc (Hons) Biomedical Science and MSc Advanced Biomedical Science degrees, applicants are required to have an IELTS score as follows:
Our BSc Paramedic Science degree leads to professional registration with the Health and Care Professions Council (HCPC); it has different IELTS requirements than other Health-related courses. Although it is not possible to apply for this degree directly as an international student, for applicants who meet SAAS residency requirements and for whom English is not their first language, then the following IELTS scores are required:
Our BA (Hons) Social Work and MSc Social Work degrees are professionally-recognised by the Scottish Social Services Council; applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
TOEFL IBT*: 78; no sub-test less than:
* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.
West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*
*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate. WAEC Certificates should not be older than 10 years at the time of making the application.
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
On our course pages, you will find details of our entry criteria listed as Standard Entry Requirements and Minimum Entry Requirements. These are the academic qualifications that, depending on your personal circumstances, you will be required to meet to allow your application to be considered for a place at UWS.
Competition for places on many of our courses can be very high and even if you meet the standard or minimum qualifications stated, there is no guarantee that your application will progress to the next stage of the admissions process. We review individual applications very closely and place great importance on your personal statement and academic reference as well as your academic qualifications before making selection decisions.
Our Standard Entry Requirements are the grades that you will need to achieve to allow you to be considered for entry to a specific programme of study.
Our Minimum Entry Requirements are applicable to those applicants who have not had an equal opportunity to demonstrate their academic ability at school or college and are known as ‘widening access’ applicants. We also sometimes refer to this type of applicant as receiving a ‘contextual’ offer. We may be able to provide you with a contextual offer if you fall into one of the categories below:
If you fall into any of the first four categories above, please mention this on your UCAS application. We will automatically apply category 5 if it applies to you.
If you have already achieved the required grades for either our standard or minimum entry criteria, we may be able to offer you an unconditional offer for some course areas. If you have not yet achieved these grades, we may be able to make you a conditional offer, which will rely on you achieving further qualifications before you can be accepted on to a programme of study.
Further details of our Admissions processes can be found as follows:
From February 2023, students from these areas will be attending UCAS events promoting study in September 2024. We are therefore highlighting the entry requirements for September 2024 entry to this programme below. Entry requirements for September 2024 for Scottish and international applicants will appear on this page soon.
Year 1 entry
A Levels:
• Standard Entry Requirements: BCC (104 UCAS Tariff Points)
• Minimum Entry Requirements: CCC (96 UCAS Tariff Points)
ILC: H1H2H2H2
BTEC Extended Diploma: MMM
Year 2 entry
A Levels: BBB (120 UCAS Tariff Points)
BTEC Extended Diploma: DDM in relevant subject
BTEC Level 4 HNC: Marketing; Advertising & PR; Branding; Business; Fashion Marketing; Fashion Business; Management; Digital Business
Year 3 entry
BTEC Level 5 HND: Marketing; Advertising & PR; Branding; Business; Fashion Business; Management; Digital Business
The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.
In years 3 and 4 you will deepen your knowledge of marketing principles and spend time with employers, providing marketing support in a live business environment. You will also complete a dissertation on a topic of interest.
In the first year, students will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management. Students may also choose from a wide selection of options, including introductory modules in Events, Tourism or languages.
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.
The Honours year is slightly more conceptual, focusing on a dissertation worth 40 credit points. Core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.
This course also gives you the option of taking a language module, which can count towards your degree. These modules cover multiple languages and range from absolute beginner to near-native speaker level. The cost of your language module is included in the tuition fees. Find out more
You will be taught through a combination of lectures, tutorials and workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.
Our Marketing degree is mainly assessed using a variety of assessment methods including:
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.
Our graduates possess extensive knowledge of business and marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.
You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).
£1,820 Cost of study per year (paid by the Scottish Government via SAAS*)
£9,250 Cost of study per year (for four years but you will not pay more than £27,750)
£9,250 Cost of study per year (for four years but you will not pay more than £27,750)
£14,500 Cost per year of study
£305 Cost per 20-credit module of study
£1,550 Cost per 20-credit module of study
£1,550 Cost per 20-credit module of study
£2,420 Cost per 20-credit module of study
£1,820 Cost of study per year (normally paid by the Scottish Government via SAAS)
£9,250 Cost of study per year (for four years but you will not pay more than £27,750)
£9,250 Cost of study per year (for four years but you will not pay more than £27,750)
£15,250 Cost per year of study
£305 Cost per 20-credit module of study
£1,550 Cost per 20-credit module of study
£1,550 Cost per 20-credit module of study
£2,540 Cost per 20-credit module of study
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.
Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:
The sections below provide details of additional costs that your course may involve along with any financial support that may be available.
You can also find additional information in our Undergraduate Money, Fees & Funding section.
Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials and textbooks, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.
For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.
Note: The library will hold some copies of the textbooks but not enough for every student. Students can purchase second hand copies when possible or use older versions if advised by the module cordinator. Students can also sell their copies after the course. This helps manage the cost.
Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook that we suggest you purchase. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on your module selection (on average 5).
Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook that we suggest you purchase. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on your module selection (on average 5).
Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook that we suggest you purchase. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on your module selection (on average 5).
Books and other printed materials (Mandatory)
Most modules will have a recommended core textbook that we suggest you purchase. On average textbooks cost £50, however, this can vary. The number of books required per year will depend on your module selection (on average 5).
Dissertation / Thesis (Mandatory)
Two copies of the 4th year dissertation must be printed, bound and submitted and this can cost from between £15-25 depending upon the content.
Graduation fees (Mandatory)
These fees are set annually by the University and are subject to review. For session 19/20 these were set at £10 Registration Fee. Academic dress and official photography (optional) for graduation ceremonies is hired and arranged respectively from external suppliers.
Institute Membership (Optional)
Students are eligible to apply for membership to the Chartered Institute of Marketing (CIM) upon completion of their degree. Visit the CIM website for more information on the requirements and benefits of membership. Affiliate Professional Membership is currently set at £160-180 per annum.
Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.
Find out how much it will cost you to study at UWS as an undergraduate student.
Scottish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
English, Welsh and Northern Irish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.
EU students studying at undergraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.
There are several scholarship and incentive schemes available to international students studying at undergraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.
UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.
Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.
If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.
At UWS, we believe financial restrictions should never be a barrier to your education.
The WEST (Widening Education and Supporting Talent) Scholarship Programme aims to remove the financial barriers that stop talented students from progressing throughout their degree to graduation.
Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.
All UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)
The on-time application deadline for 2023/24 entry is 25 January 2023, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2023, 18:00 (UK time). Beyond this deadline, you may be able to apply via 'UCAS Clearing' if the course you are interested in has remaining places.
Please refer to our Undergraduate Application Guide to find more information on when and how to apply to study at UWS.
Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.
For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.
To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
Going to university is about much more than getting a qualification, it’s also the chance to enjoy an exciting social life, gain some independence and make the most of the new opportunities available.
Discover More About UWSWe will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.