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Entry 2020

Please note that entry requirements for advanced entry (Years 2 & 3) to this course are still being finalised. Check back later, or call us to find out more.

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The BA(Hons) New Media Art helps you discover and develop your own artistic practices through exploring diverse platforms from illustration, moving image, animation, multimedia live performance/installation, projection mapping, sound art, creative coding and immersive media (360 Filming/AR/VR). Through learning and exploring historical, contemporary, cultural and social contexts of New Media Art, you will become ‘Technical’, ‘Critical’ and ‘Creative’ practitioners.

With investment and collaboration with creative partners, the focus of our course will support you to become leading creative practitioners, merging art, culture, and technology. Our course will provide you with the skills to place you in a strong position within the creative landscape, with in-depth arts training, whilst developing your abilities to explore and experiment with new media and digital technologies.

The course introduces a broad range of media technologies for art making and creative employment, and you will develop a comprehensive and extensive portfolio during your studies.

Our Ayr campus offers various creative facilities from art studios, computer labs, TV studios, music studios and performance spaces and New Media Art students greatly benefit this multi-disciplinary and creative learning environment.

Entry Requirements

We welcome Scottish, UK and international students and consider all applicants on an individual basis.

Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience.

If you are applying with an EU or non-EU qualification, please check our Undergraduate Entry Requirements page which gives more information about country-specific entry requirements.

Year 1

  • Scottish HighersBBBC (102 UCAS Tariff points) including English
  • A levels: CCC (96 UCAS Tariff points) including English
  • Irish Leaving CertificateH3 H3 H3 H4 including English
  • International Baccalaureate (IB) Diploma: 24 points (4 at HL)
  • Scottish Wider Access Programme: Access to Humanities BBB with Higher English

Students may be required to take part in interviews and portfolio auditions as part of the application process.

Year 2

  • Scottish Advanced Highers: BBC including English plus SQA National 5 (Grade B min) / Intermediate 2 (Grade B) / Standard Grade (Credit) in Maths
  • A levels: BBC including English and Maths
  • International Baccalaureate (IB) Diploma: 28 points
  • SQA HNC / BTEC Level 4 HNC:
    • Art & Design
    • Computer Arts and Design,
    • Contemporary Arts Practice
    • Filmcraft and Animation
    • Photography
    • Visual Communication
    • Digital media for Design and Print
    • Computer Art and Design
    • Sound Production
    • Technical Theatre
    • Technical Theatre and Production Arts
  • BTEC Extended Diploma: DDM

Students will also be required to take part in interviews and portfolio auditions as part of the application process.

Year 3

  • SQA HND / BTEC Level 5 HND: Computer Arts; Visual Communication; Contemporary Arts Practice, or relevant discipline

Students may also be required to take part in interviews and portfolio auditions as part of the application process.

English Language Requirements

English language requirements for most courses

For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The qualifications below must have been gained within two years of the start of your course.

General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)

  • overall score 6.0
  • no sub-test less than 5.5

Common equivalent English language qualifications

All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
  • CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
  • Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests
  • PTE Pearson Academic English: An overall score of 54 with no element below 51 (for programmes that require IELTS 6.0 with no element below 5.5). An overall score 61 with no element below 51 (for programmes that require IELTS 6.5 with no element below 6.0)


IELTS Score Exceptions (DBA, Certificate of Higher Education, PhD, etc.)

For our research degrees (MRes, MPhil, PhD, DBA, DProf), applicants are required to have an IELTS score as follows:

  • overall score of 6.5
  • no sub-test less than 6.0

For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council, applicants are required to have an IELTS score as follows:

  • overall score of 7.0
  • no sub-test less than 7.0

For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:

  • overall score of 5.0
  • no sub-test less than 4.5



TOEFL IBT*: 78; no sub-test less than:

  • Reading: 17;
  • Listening: 17;
  • Speaking: 17;
  • Writing: 17

* Please note that TOEFL is still acceptable for admission to this programme for both home/EU and international students.
For international students, the Home Office has confirmed that the University can choose to use TOEFL to make its own assessment of English language ability for visa applications to degree level courses. We therefore still accept TOEFL tests taken in the last two years for admission to this programme.


West African Senior School Certificate of Education (WASSCE)

West African Senior School Certificate of Education (WASSCE) including acceptance of WAEC Scratchcard*

  • C6 or above in English

*UWS will accept a WAEC scratchcard confirming that an applicant has achieved C6 or above as evidence of meeting English language requirement from Nigeria if the student graduated within the last 5 years. After 5 years applicants would be required to provide the WAEC Certificate.


Pre-sessional courses

Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:

  • 10 week pre-sessional - entry criteria UKVI IELTS 5.0 with no element below 4.5.
  • 5 week pre-sessional - entry criteria UKVI IELTS 5.5 with no element below 5.5.
  • English Language for University Study - entry criteria UKVI IELTS with score of 4.0 in all elements (10 month course), or 4.5 with no score below 4.0 (7 month course).

Course details

BA (Hons) New Media Art is a four-year undergraduate degree and aims to provide a creative and critical learning platform where students explore diverse relationships between artmaking and emerging media technologies.

You will discover/rediscover and develop your creative practices through the following four phases:

  1. Image-based: Photography, Illustration and Collage
  2. Time-based: Film, Animation, Installation Art, Participatory Art
  3. Space-based: Projection Art, Sound Art, Interactive Media
  4. Body-based: Inter-media, Immersive Media

Throughout the course, you will learn historical, contemporary, cultural and social contexts of new media art and will be introduced to a range of media technologies that can be utilised in arts and other creative applications.

New media technologies and contexts introduced each year will encourage you to become experimental in learning and utilising technologies in art making, critical in situating your practices at a historical, social, cultural and political context. You will also work within or across fine art, conceptual art, installation art, film, animation, graphic design, illustration, projection art, sound art, interactive art, immersive art, community arts or/and education.

New Media Art captures the technological innovations which now inform and connect all aspects of contemporary life – providing a way to understand and communicate the relationships between people, places and things. This creative field is now recognised as being one of the fastest growing creative art forms in the world today – with exciting directions being forged by an upcoming generation of artists who recognised the intersections between creative art practice and new technologies.

Year 1

In year 1, you will learn a range of image-based art makings including photography, illustration, collage to develop practical understandings and skills of visual compositions and aesthetics.

In addition to this, you will be introduced New Media Art history, art methodologies and relevant contemporary art practices and new technology.

Year 2

In year 2, you will learn a range of time-based art makings including film, animation, user-interface, crossmedia and community art to develop practical understandings and skills of narrative.

In addition to this, relevant critical and cultural theories will be introduced to help you develop academic and research skills.

Year 3

In year 3, you will learn a range of space-based art makings including projection mapping, creative coding, sound art to develop practical understandings and skills of dimensions of space (architectural, algorithmic, cross-modal) meanwhile, optional modules will become available to help you develop your specialism by learning 3D animation, artist moving image or 360 degree film/virtual reality.

In addition to this, you will further develop their academic and research skills through working on practice review, curatorial project, annotated bibliography and research proposal.

Year 4 (Honours)

In year 4, you will situate and refine your practice through various contexts including an academic/artistic research, curatorial practice, and creative industries.

In addition to this, you will be encouraged to learn a range of body-based art makings including intermedia and immersive media to develop practical understandings and skills of the physical and virtual spaces.

Learn a Language (optional)

This course also gives you the option of taking a language module, which can count towards your degree. These modules cover multiple languages and range from absolute beginner to near-native speaker level. The cost of your language module is included in the tuition fees. Find out more

Course Structure

Find out more about the structure, learning outcomes, compulsory and optional modules in this course.

BA Digital Art & Design Course Structure

Career prospects


As a graduate, your broad range of artistic and technological skills and experience will create a diverse range of career opportunities across fine art, illustration, media art, animation, moving image, theatre design, projection art, community arts and art education but also academic opportunities to pursue postgraduate studies.

Undergraduate Tuition Fees

Scottish campuses non-lab-based 2019/20

Scottish & EU

£1,820 cost per year of study (paid by the Scottish Government via SAAS*)

English, Northern Irish & Welsh

£9,250 Cost per year of study for four years but not more than £27,750

Channel Islands & Isle of Man

£9,250 Cost per year of study for four years but not more than £27,750

International (Non-EU)

£12,000 per year of study

More on current & future tuition fees

Additional Costs & Sources of Funding

The cost of attending university is an investment in your future career.

In addition to tuition fees and living expenses, some courses involve extra costs like study materials, field trips, equipment and uniforms.

Fortunately, there is a great deal of financial support available to help students meet the cost of their study. This ranges from:

  • statutory government loans to pay for tuition fees
  • scholarships for Scottish, EU and International (non-EU) students
  • bursaries to help towards living expenses

The sections below provide details of additional costs that your course may involve along with any financial support that may be available.

You can also find additional information in our Undergraduate Money, Fees & Funding section.

Additional Costs

Students on certain degrees will incur some additional costs not covered by their tuition fees. These could be for things like specialist equipment, study materials, work placements, graduation, membership of relevant organisations or costs related to carrying out fieldwork.

For students on course with an element of fieldwork, there may also be extra costs for travel and accommodation.

Please contact the course leader for details of the additional costs associated with this course.

Tuition Fees* & Living Cost Support

Tuition Fees & Additional Costs

Tuition fees are calculated based on where you are from and what you are studying. Some courses also involve additional costs, such as mandatory field trips, equipment or studying abroad.

Find out how much it will cost you to study at UWS as an undergraduate student.

Funding for Scottish Students

Scottish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.

Find out more.

Funding for English, Welsh & Northern Irish Students

English, Welsh and Northern Irish students studying at undergraduate level at UWS are entitled to various funds and support towards tuition fees and living costs.

Find out more.

Funding for EU Students

EU students studying at undergraduate level of UWS may be eligible for SAAS funding, as well as support to meet the costs of childcare and various sources of additional funding.

Find our more.

Funding for International Students

There are several scholarship and incentive schemes available to international students studying at undergraduate level at UWS, as well as support to meet the costs of childcare and various sources of additional funding.

Find out more.

Other Financial Support

Discretionary & Childcare Funds

UWS administer a range of discretionary and childcare funds. These are designed to support students who are experiencing financial difficulty or struggling to meet the costs of childcare.

Find out more.

Benefits & Tax Credits

Becoming a student can have an impact on your entitlement to certain benefits. It may mean you are no longer eligible to claim a benefit you have been receiving, or your new income from student funding may affect the amount you are able to receive.

Find out more.

Additional Financial Support

If there isn’t a statutory source of funding for you or your course, or you are in need of additional financial support, you may wish to consider more alternative sources of funding such as trust funds and scholarships.

Find out more.

Money & Debt Advice

Choosing to become a student can have a big impact on your budget and you may need to reassess your spending to account for a reduced income. We’ve put together some guidance to help you manage your money and make the right financial choices for you and your family.

Find out more.

How to apply

Full-time (domestic & EU/EEA)

All UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)

The on-time application deadline for 2019/20 entry is 15 January 2019, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2019, 18:00 (UK time). Beyond this deadline, you may be able to apply via ‘UCAS Clearing’ if the course you are interested in has remaining places.

Please refer to our Undergraduate Application Guide for domestic & EU/EEA to find more information on when and how to apply to study at UWS.

Apply on UCAS

Full-time (non-EU/non-EEA), Part-time & Online (all students), Erasmus & International Exchange

Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.

For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.

To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.


An ATAS certificate is not required for overseas students applying for this course.

UWS Undergraduate students studying at Ayr Campus

Life at UWS

Going to university is about much more than getting a qualification, it’s also the chance to enjoy an exciting social life, gain some independence and make the most of the new opportunities available.


We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.